Jami Ray Into the Mystic-1
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Seacrest Beach Staycation: Into the Mystic

Time spent on 30A is always a treat with beautiful views, quality time and coastal style like nowhere else. If you don’t know 30A, this gorgeous stretch of beach towns is a favorite in Florida and its popularity reaches well beyond the south. Between Destin and Panama City is a stretch of scenic, unique beach...

Packing for 30A – 3 Girls Swimsuits to Love
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Packing for 30A – 3 Girls Swimsuits to Love

Anyone else counting down to your next beach day? Spring break and sunny skies are just ahead and we’re already getting a jump start on planning what to pack. If you’re heading to 30A for a family spring break adventure, be sure to add a little *glam* to the vacay wardrobe with some of the...

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My Favorite Things to Eat on 30A

There are plenty of choices when it comes to choosing your food and drink options along 30A. You can find something for every taste and the full spectrum of barefoot casual to fancy and fabulous. After spending 20 years here, I’ve definitely developed a few favorites dishes for breakfast, lunch and dinner. I could probably...

30A Mama - East Pass Sailing in Destin - Family Travel 30A Bachelorette Brunch Cruise
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Brunch Cruise with East Pass Sailing

It’s so fun to discover new adventures and experiences in our own backyard. If you’re looking for a fabulous Destin sailing charter, this is it. The crew at East Pass Sailing Company invited me to check out their new champagne brunch cruise and I couldn’t say yes fast enough. The girls and I made the...

What to Wear to these 30A Restaurants
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What to Wear to these 30A Restaurants

Make it even easier to pack for your next 30A vacay with these chic outfit ideas inspired by a few favorite 30A restaurants. From rosé and a maxi dress at Pescado to gingham and a margarita at The Pearl, find your next outfit of the day right here from the 30A Mama shop. If you’re...

30A Mama Girls Valentine Gift Ideas
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Valentine’s Day Gift Ideas

I’m so excited to share my favorite Valentine’s Day gift ideas because this year they’re all from the 30A Mama shop! It’s the first time I’m able to share all these sweet things from my own boutique and let me tell you that’s a big deal over here. The girls helped me in picking out...

30A Mama Inlet Beach Nutcracker 30Avenue
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Christmas on 30A – Favorite Holiday Photo Ops

30A has picture perfect spots for your Instagram and family photos all year long, but during Christmas time, it’s even more beautiful. In this post, I’m sharing a few of my favorite places to snap a holiday from Seaside to Rosemary Beach to Sandestin and beyond. There are really too many places to include in...

30A Mama Shop Steal My Breath Sequin Duster
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5 Dressy Holiday Looks to Try This Season

Maybe you’ve been living in loungewear all year long and haven’t had one reason to put together a “real” outfit since March. Maybe seeing the light at the end of the 2020 tunnel is reason enough to step up your holiday look and wear something fabulous. Maybe you don’t need a reason at all to...

30A Mama Shop Small Town Girl Chambray Dress Tiered Skirt Seaside FL
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30A Mama New Arrivals

Chambray Dress | Over the Knee Boots | Louis Vuitton Neverfull | Checkered Bag more new arrivals coming soon!

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Local Pumpkin Patches

If you’re looking for a fun outdoor activity for you and the family this fall, it might be time to go pumpkin patch hopping. We don’t have a ton of farm options and true pumpkin patches, but these local spots do such a good job of putting together adorable fall moments and pumpkin-perfect vignettes. Definitely...

30A Mama Blush Beach Towel mommy and me
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New to 30A Mama: Cabana Stripe Beach Towels

Beach days are the BEST days. I’m so excited to share the newest product to hit the 30A Mama shop!​​​​​​​ Just in time for a happy summer in the sun, this blush stripe beach towel features a perfect pink cabana stripe and plush cotton. Whether you’re heading to 30A this summer, to your nearest pool...

30A Mama blog - Seaside - Collins 2nd birthday
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Birthday Weekend with Seaside Cottage Rental Agency

Special thanks to Seaside’s Cottage Rental Agency for hosting this stay. All opinions expressed are my own. When it came time to think about what we wanted to do for Collins’ 2nd birthday, I thought it would be fun to skip a traditional party and turn the occasion into a relaxing staycation. With so much...

30A Playgrounds - Alys Beach
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Our Favorite 30A Playgrounds

One thing I love about our towns is finding so many hidden gems to enjoy. I’m talking semi-secret beach accesses, restaurants off the beaten path, and 30A playgrounds I can count on for a good time. If you know, you know. While I’m not cool enough to say that I grew up at the beach,...

30A Mama - Girls and their Dachsunds
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Dog Friendly Restaurants on 30A

Where are all my dog mamas out there? My girls have four dachsunds who they “share” with the grandparents and they love their pups SO. much. About 30A Barks Since the girls don’t see the dogs every day, we wanted to bring them some extra special treats. My friends Colleen and Steve at 30A Barks...

08 – Shelby Herron on 30A Mama Podcast
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08 – Shelby Herron on 30A Mama Podcast

This week I’m talking to my friend Shelby Herron of Shelby Herron Beauty and we cover A LOT of ground. Shelby is a transplant from Memphis by way of Ole Miss and started her brand as a concierge spray tanning business which is now growing beyond just a service. She’s steadily growing and doing big...

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