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my favorite looks from Beyond by Vera

Here’s a life lesson. Find something that works for you and find ways to repeat it in new ways. This colorful line of resort wear in so many beautiful prints and silhouettes is the perfect example of that. If you haven’t heard of Austrian brand Beyond by Vera, allow me to introduce you to the...

30A Mama Jami Ray work wear Amazon find Cicy Bell
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Coastal Office style – outfits I’ve worn to work in seaside

Shop the Look: brown polka dot dress | tote bag | curling iron Working in Seaside means my wardrobe has to balance more than just style. My goal each day is to look professional, even while most people in town are here on vacation. As much as I’d love to show up in a swim...

What I Wore in Charleston Jami Ray
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what I wore in Charleston

What I wore in Charleston… a mix of girly pink, fun texture and classic pieces. white Vetchy swimsuit + vacation bronzing oil blue skirt and white 3D flower top + nude mesh heels block print dress + rattan sandals + buddha girl bangles pink Amazon dress and enewton bracelet stack yoga pants Haus Labs foundation...

tall girl jeans
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tall girl jeans to buy now

I’ll be the first to admit I’m 5’6″ (on a good day) and I’ve never known the true struggle of shopping for tall girl jeans. But this back-to-school season, I got a front row seat. My daughter is heading into high school, and with her long legs and still increasing height, we set out on...

30A Mama Jami Ray Miami Vacay Caftailing
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Caftailing: The Ultimate Summer State of Mind

If there’s one summer vibe I’ll be embracing on repeat, it’s caftailing—that effortless mix of wearing a fabulous caftan and sipping a perfectly chilled cocktail. Equal parts chic and comfy, caftailing is more than just a look—it’s a lifestyle. Wearing a caftan feels like stepping straight into vacation mode, whether you are by the pool or...

Jami Ray x The Seaside Style Seaside Florida sweater Ellsworth Ivy
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My Seaside Style

Living by the coast means my style isn’t just about what’s trending season to season—it’s a reflection of my surroundings and in essence, a way of life. You’ve probably seen that coastal grandma, coastal granddaughter, and seaside chic are all having their moment. And while I’m not taking away from their worthiness, those of us who call the beach...

amazon find pink tropical swimsuit affordable resort style 30A Mama
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30+ Amazon Finds for 30A

Affordable Resort Wear & Beachy Must-Haves Hi friends! If you’re heading to 30A or just want to bring a little coastal charm to your wardrobe without spending a fortune, I’ve rounded up 30 Amazon finds that fit the vibe perfectly—without the luxury price tag. Think breezy resort wear, stylish swim, and beachy accessories that make...

Amazon 2024 Top Sellers jamiray
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My Amazon Top Sellers for 2024

There’s no time like the start of a new year to look back and see what worked so well in the year before. With January, it’s time to highlight some of the top-selling Amazon finds that you all couldn’t get enough of this past year. From Disney trips to special occasions and those everyday staples,...

Packing for 30A – 3 Girls Swimsuits to Love
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Packing for 30A – 3 Girls Swimsuits to Love

Anyone else counting down to your next beach day? Spring break and sunny skies are just ahead and we’re already getting a jump start on planning what to pack. If you’re heading to 30A for a family spring break adventure, be sure to add a little *glam* to the vacay wardrobe with some of the...

Jami Ray Always You Dress in Pink Alys Beach Valentine's Day Outfit
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Pink Outfits to Wear for Valentine’s Day & Beyond

Tis the season of love! Valentine’s Day prep is in full swing from what I’m seeing across my social media feeds and I’m not complaining one bit. You know my love for pink runs deep, so a holiday that celebrates all things lovely can easily count me as a fan. If you need a little...

30A Mama Accessories by Enneagram Type
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Accessories by Enneagram Type

Isn’t it funny how your personality can have such a big impact on style choices – including accessories? If you know your enneagram type, you might have experienced first-hand how detailed and accurate the different descriptions can be for your behavior. It’s actually kind of wild! If you haven’t taken the test, there’s a short Enneagram...

30A Mama - Cabana Stripe Dress Blue
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Ode to the Stripe

I wasn’t sure exactly when stripes and the beach became so intertwined, but I was curious so had to do a deep dive. You know the kind. Where one Google search leads to a web browser with way too many tabs open, going own a black hole of random sites and links to find the...

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