• Work With Me
  • About
  • Creator Downloads
  • Podcast
  • Shop Art
30A Mama® Jami Ray 30A Mama® Jami Ray 30A Mama® Jami Ray 30A Mama® Jami Ray
  • Style
  • Beauty
  • 30A
  • Family Travel
  • Photo Sessions
  • 30A Map, Tees & Prints
  • Links
    • 30A Map
    • Amazon Favorites
    • Podcast
    • Shop My Posts
    • Beauty Favorites

08 – Shelby Herron on 30A Mama Podcast

/Podcast
08 – Shelby Herron on 30A Mama Podcast

This week I’m talking to my friend Shelby Herron of Shelby Herron Beauty and we cover A LOT of ground. Shelby is a transplant from Memphis by way of Ole Miss and started her brand as a concierge spray tanning business which is now growing beyond just a service. She’s steadily growing and doing big things while also being mom to a preschooler. Shelby was inspired to create and launch her first product – a self tanner called Glow Girl – and we talk about that process and her inspiration. Her brand has been featured in Vogue (which is HUGE) and been in the hands and on the skin of countless women who she helps look and feel good from the outside in. We talk about the truths she lives by as a mom and entrepreneur, how heavy parenting can be at times and why it’s so important for moms to refresh and feel confident.

CLICK HERE to listen on iTunes!

or CLICK HERE for the full podcast archives, show notes and more!

Podcast Guest Graphics - Shelby_Episode

Screenshot, share on stories and tag us to let us know you’re listening

Press play to hear the full episode.

Shelby’s Links

Instagram: @shelbyherronbeauty

Website: shelbyherronbeauty.com

Follow Along with 30A Mama 

Instagram: @jamiray, Pinterest: @jamiray, Twitter: @jamiray_ and our Facebook Group: 30A Mama Chat Club

Get 20% off 30A Mama products through June 30 with code JUNE20. This includes the peach and white slouchy 30A Mama tees, the 30A Mama map and the 30A Mama Lightroom Preset. Find them all at https://30amama.com/products

Facebook Twitter Pinterest
3 Ways to Wear a Graphic TeePrevious PostGirls Room Design PlanNext Post

More posts

Jami and Hunter Cape San Blas
August 6, 2023
Almost 40 And Pregnant – But This Isn’t That Announcement
30A Rainy Day Activities - 30A Mama
June 7, 2019
Rainy Day Activities Around 30A
30A Playgrounds - Alys Beach
January 9, 2020
Our Favorite 30A Playgrounds

Search product

About Jami

Jami Ray - 30A Mama 2025 Florida content creator

Jami Ray

Jami is a Florida content creator, graphic designer, marketing pro, and mom of two sharing style, family travel + 30A sunsets.

Explore More

jamiray

Happy 4th of July my friends! Hope you all have th Happy 4th of July my friends! Hope you all have the best day! 🇺🇸🗽☀️
#30a #seasidefl
A day in the office in @seasidefl just hits differ A day in the office in @seasidefl just hits different ⭐️🇺🇸⭐️🇺🇸⭐️🇺🇸

Happy 4th of July! 

We started this new tradition of painting stars on the amphitheater lawn last year and it’s just getting better!
10 food and drinks worth buying in Seaside, FL. 🤗🤗 10 food and drinks worth buying in Seaside, FL. 🤗🤗 

When the snacks are even better at the beach or with a view! #30a #seaside #seasidefl #travelfood
What to wear to the beach or pool? 16 swimsuits to What to wear to the beach or pool? 16 swimsuits to repeat this summer as a 30A mom over 40. 

Comment swim for the links 👙 #florida #30a #momstyle
Let’s talk parking on 30A! Did you know Seaside Let’s talk parking on 30A! 

Did you know Seaside has a complimentary shuttle from 331? Plus Walton County’s new paid parking program is now in effect along with extended shuttle service to various drop locations. 

Comment SHUTTLE for the blog link with parking, shuttle and beach access details. #30a #seaside #graytonbeach #southwalton
Summer mood 🌊🌴☀️👙 There are beaches. and then th Summer mood 🌊🌴☀️👙

There are  beaches. and then there’s 30A.

if you’ve never been here, there’s nothing quite like the mix of sand, water, small town personality and picture perfect scenes along every mile. and i say that as a 25-year local who still stops to enjoy it.

And if you’ve been here, you know. It’s hard to beat. 

Whether you’re planning your first trip or your fifteenth, save this page for everyday local life along with tips and recommendations. ☀️
When you work where everyone vacations and have fu When you work where everyone vacations and have fun with your office outfits. 

It’s giving coastal Paul Revere on vacation … do you see it? 

📍Seaside, FL 
summer work wear as a millenial in destination marketing 

Comment “set” and I’ll send you a link to this along with a few other affordable summer work wear looks. 

What to do in Seaside? Where to park or how to use the Seaside shuttle? Where are public beaches on 30A? 
Find my 30A recs and tips online at 30amama.com.
Saturday scenes 💕 The best sushi roll — Jon the 2 Saturday scenes 💕

The best sushi roll — Jon the 2nd — at the Bay for an impromptu early dinner date with a storm in the distance and the Saturday check-in traffic on the bridge. #30a #coastalliving
For the 30A locals and boaters: here are the best For the 30A locals and boaters: here are the best stops by boat for lunch or dinner ☀️⚓️🌊

Skip the beach for a boat day then pull up, tie up, and enjoy life on the water. 

If you’ve got access to a boat on 30A, Freeport or Destin, you already know the water is where the day belongs. But here’s the thing — and I can say this as a big time beach lover –– some of the best days happen when you skip the Gulf and step onto a boat. 30A itself doesn’t have restaurants you can pull right up to by boat, but on the north side, the Choctawhatchee Bay brings a few more options that we love to take advantage of.

Comment POST for the full roundup. #30amama #30a #florida #coastalliving
jellycats and more — a mini haul from Seaside Kids jellycats and more — a mini haul from Seaside Kids + Baby because it just felt like we needed a lil treat 🛍️ #seasidefl #haul #jellycat
Something about a coastal country boy…. 🥰 #florida Something about a coastal country boy…. 🥰 #floridaboy #floridalife #30amama
Date night scenes 🍣🌴🌅💕 Everything we ordered at @ Date night scenes 🍣🌴🌅💕

Everything we ordered at @okualysbeach plus a taste of @indacoalysbeach opening later this summer. We managed to save room for the stracciatella-inspired soft serve and it was worth it. Every bite here is delicious!

PS We didn’t order the nigiri flight this visit but I included a photo I took a few dinners back for reference because it’s so hard to decide when everything is good and this helps me to see it all before walking in — is anyone else like this??
Already thinking about your next 30A vacation? You Already thinking about your next 30A vacation? You’re right on schedule. 

There’s no better time to map out your next trip than when you’re already here. 

Summer is a classic, but there’s even more to enjoy if you haven’t experienced fall or the holidays on 30A. (And yes that ON 30A, not IN 30A — iykyk). #familytrip #30a #holidaytravel #florida
10 food and drinks worth buying in Seaside, FL. 🤗🤗 10 food and drinks worth buying in Seaside, FL. 🤗🤗 

I’ll be honest, I probably shouldn’t calculate the number of cereal milk lattes I’ve gone through 💸 but I’d do it all over again. #30a #seaside #seasidefl #travelfood
A little perspective on seaweed season along 30A: A little perspective on seaweed season along 30A:

Seaweed is a completely normal part of life along the Gulf Coast. Its presence is influenced by winds, tides, currents, and weather patterns, which means conditions can fluctuate not only day to day, but even from one beach access to the next.

And there is a difference between June grass and sargassum. 

While it may not be the crystal-clear beach scene everyone hopes for when present, seaweed is a natural part of a healthy coastal ecosystem and doesn’t define the quality of your beach day.

If you encounter seaweed at one access, take a walk, explore another stretch of shoreline, or simply give it a day. Conditions often change quickly. It’s also just the time of year. #

A little seaweed is normal, temporary, and still leaves plenty of room for a wonderful day at the beach. #30a #florida
summer when you’re trying to balance work and a go summer when you’re trying to balance work and a good uv day 
#30a #seasidefl
Save this post! Comment park or beach if you wan Save this post! 

Comment park or beach if you want the full post in your inbox. 🌴🌊☀️

And if you’re local make sure to get your annual parking permit. #30a #southwalton #seasidefl
comment WANT and I’ll send you the link to this ou comment WANT and I’ll send you the link to this outfit and the summer sets I saved for the beach 💕🌴🌊🐚☀️ #30a #vacaystyle #over40
Follow on Instagram

  • Latest
  • Popular
  • 30a beach essentials
    12 things I’d buy for a 30A trip if I didn’t already own themJune 19, 2026
  • 30a best restaurants by boat: where to eat lunch or dinner on the water
    30a best restaurants by boat: where to eat lunch or dinner on the waterJune 17, 2026
  • Jami Ray Travel UGC 30A beach
    The Ultimate Guide to 30A Public Beach Access and Parking in Walton CountyJune 6, 2026
  • 30A Mama Style drinks in alys emily mccarthy
    30A outfit inspoJune 2, 2026
  • Jami and Hunter Cape San Blas
    Almost 40 And Pregnant – But This Isn’t That AnnouncementAugust 6, 2023
  • 30A Rainy Day Activities - 30A Mama
    Rainy Day Activities Around 30AJune 7, 2019
  • 30A Playgrounds - Alys Beach
    Our Favorite 30A PlaygroundsJanuary 9, 2020
  • 30A Mama - Pizza by the Sea 30A Restaurant
    30A Dining: Our Favorite Family Friendly Places to Eat with KidsMay 2, 2023
Shop 30A Mama
30A Mama® Jami Ray 30A Mama® Jami Ray
30A Mama® 2026 All Rights Reserved. Any unauthorized use of 30A Mama® intellectual property or redistribution of owned content is strictly prohibited.