As moms, we’ve all been there. We have a fun day at the beach or an exciting outdoor activity planned for the family and suddenly the weather isn’t being a team player. Thanks a million, Mother Nature! view full post »…

Here in Florida, coastal style never really goes OUT of style. It’s part of living the beach life, but lately it seems to be having a definite moment. Natural elements like rattan, raffia and woven straw are everywhere in both their typical color palette as well as sun-bleached white. The look is chic while staying true to the simplicity of the materials. The pieces I’ve…

If you’re reading this, I think it’s safe to guess you’re well acquainted with Seaside, Florida. So much of the Seaside vision and experience becomes tangible thanks to The Seaside Style® and the five stores that make up this collection. But let’s back up. This tiny town’s humble beginnings became groundbreaking as the first community of its kind. Not only is it the center of…

For all you 30A Mamas planning summer camps for your kiddos, I’m sharing a list of local camps that offer daily or weekly options. These fill up quickly so be sure to register for any that you’re interested in. view full post »…

I didn’t realize how much I loved matching until I had two to coordinate with each other. Emery and I have dabbled in Mommy-and-me looks, but dressing sisters for the beach or pool has become even more fun. These Florida girls, of course, love palm prints, flamingoes, and sunset shades to name a few. All of the styles linked below are ones that I’ve ordered…

Calling all book lovers and beach bums! If you’re like me and love to get lost in a story while digging your toes in the sand or cruising down 30A, I’ve got just the list of books you need to make these sunny days even better with a good book. view full post »…

It’s good to spice things up every now and then. There are seasons of life that feel constant and seasons of change. It’s balance – a cycle that needs both. You can’t appreciate one without the other. So in the spirit of keeping things interesting, we decided to take on a new adventure! view full post »…

Thanks to Huggies for sponsoring this content and thank YOU for supporting the brands that I choose to work with. view full post »…

It goes without saying how much I love my kids. I know every mom does. But this gig is HARD. It’s not hard in a “I need that report on my desk by 5’o’clock” kind of way or a “Hit this quota or else” kind of way or even an “I’m going to get fired if I mess this up” kind of way. It’s hard…

Use code EVENT19 for 20% off orders under $500 and 25% off orders over $500. (Typically, during this sale you have to spend a certain amount, but this season, there’s no minimum to take advantage of the discount code!)…

This post comes in collaboration with Universal Orlando Hotels. All opinions expressed are my own. view full post »…

I absolutely love finding sweet spring styles without a huge price tag, because I’ll be honest – I have a hard time resisting girl’s clothing when it comes in my favorite pastel shades. Old Navy has a ton of spring arrivals that are adorable and many of them are on sale today for 30% off. I typically look for solids or classic patterns like stripes…

I used to always have Netflix or a TV show playing in the background while I worked to keep the silence from interfering with my work flow. A few years back, I got hooked on Serial (my first podcast as a listener!) and love finding a new one to tune into. I typically binge listen as much as I can while working, driving, sitting in…

Ever think about how much a single color can impact your mood and your mindset? While I definitely play favorites — pink, peach, turquoise, I’m looking at you — I can easily attest to the power of color and its ability to set the tone. To me, happy colors are some of life’s most darling details and a language all their own. White emits a…

Use code GOBIG19 to get 15% off orders over $200, 20% off orders over $500, and 25% off orders over $800.…