Seaside Crew Life
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Social Life: Seaside Crew Life

Get the inside scoop on the super popular @seasidecrewlife Instagram account straight from Ansley, the creator herself —> What inspired you to start to @seasidecrewlife? I have been a Seaside-lover my entire life. My grandmother and her husband built a condo in Seagrove before Seaside was ever developed. There was nothing besides her condo and the...

30A Street Style Mommy Dearest Stylish Moms
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Mommy Dearest

Working moms have a lot on their plate. Along with things like presentations, monthly reports and P&L statements are mental notes about packing lunches, potty-training, after-school activities and finding that favorite stuffed animal that mysteriously disappeared. As any mom will share, i’s not easy. Brief moments of sheer insanity can occur, followed by triumphs large and...

30 Things We Love About Perspicasity
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30 Things We Love About Perspicasity

As Seaside’s signature open-air market enters its third decade, it’s easy to see why Perspicasity has stood the test of time.  They know what works. Locals and visitors alike find chic, timeless clothes and accessories that never go out of style. The uplifting colors, coastal prints and natural fabrics mean each piece will be worn...

Charlie's Donut Truck Alys Beach - 30A Street Style
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5 Things To Do This Weekend

1. Wake up early enough to score a ridiculously sweet and delicious donut from Charlie’s Donut Truck in Alys Beach. 2.  Go bold and try a new lip color just for fun. Get inspired by our pretty pout post here. 3. Throw your hair into a messy-chic bun like this one on our Pinterest. 4....

Blogger Buzz: Belle de Couture
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Blogger Buzz: Belle de Couture

Niceville native Jennifer Rand  returns to the area with a fresh focus on fashion. We asked the Belle de Couture blogger what she’s looking forward to most this spring. THE BLOG:  BelledeCouture.com favorite fashion icon:  Poppy Delevingne HER STYLE:  My personal style is a mix of designer and department store pieces, along with my vintage...

spring style pastels white 30a south walton fashion
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Confessions of a Closetini – Pre-Spring Style

1  I am SO excited for the airiness a pastel brings to the table. So excited that I have already started to incorporate this palette into my winter wardrobe. Most pastels work well as a neutral, which means you can work them directly into your current closet.   2  This pastel trend does not stop at...

Spill It! What’s in the Bag? – Jami Ray
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Spill It! What’s in the Bag? – Jami Ray

WHOSE BAG? Jami Ray WHAT BAG? Rebecca Minkoff Mini M.A.B. Satchel WHAT’S INSIDE? First, I have to note what a major steal this was hiding on a rack at TJ Maxx. I had to have it and love that it’s large enough to stash my odds and ends with room to spare. My wallet also doubles as a clutch...

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Leave Your Mark with Chic Monograms

My rule is, if it’s not moving, monogram it. – Reese Witherspoon EVERY GOOD SOUTHERN GIRL KNOWS THE VALUE OF A MONOGRAM, but for now, let’s forget about old-fashioned swirly letters and focus our attention (and envy) on crisp modern typography and shiny gold embossing that gives a timeless tradition a very modern feel. This...

Mani / Pedi Combos Perfect For Fall
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Mani / Pedi Combos Perfect For Fall

Nail art is a very divisible trend— you’re either into it or you aren’t. But we have a new spin on your average trip to the nail salon that doesn’t involve rhinestones, flower designs or french tips. We think matching your fingers and toes can be a little dated, so to shake things up, we’ve...

Shop on Wheels – We Need a Fashion Truck
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Shop on Wheels – We Need a Fashion Truck

We’re talking fashion on wheels (and no, not tube tops and roller blades) — fashion trucks! Fashion trucks have been rolling onto the scene over the last few years with increasing frequency  and really, what’s not to love? These trucks have an amazing selection of goodies that are packed for travel, but can be boutique-ready...

Beach It Like a Blogger – Julie Wax of I Heart Heels
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Beach It Like a Blogger – Julie Wax of I Heart Heels

We were so thrilled to meet up with Julie of I Heart Heels when she stayed in Seaside recently. She is so down-to-earth and we loved gabbing about the beach and fashion over coffee at Amavida. She’s no stranger to 30A, having visited South Walton for years. Get the scoop on some of her favorite...

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