Beach It Like a Blogger – Julie Wax of I Heart Heels

We were so thrilled to meet up with Julie of I Heart Heels when she stayed in Seaside recently. She is so down-to-earth and we loved gabbing about the beach and fashion over coffee at Amavida. She’s no stranger to 30A, having visited South Walton for years. Get the scoop on some of her favorite places to eat and shop as part of our summer feature – Beach It Like a Blogger. Enjoy!





Julie Wax of I Heart Heels

Born and raised in the Deep South (in the heart of the shoe department!), Julie has been visiting our beach area for years. After a brief stint as an intern in NYC at Seventeen and a former beauty editor for a regional home magazine, Julie now scours the country for the cutest ways to wear all of her favorite shoes and clothing. In addition to being a fashion expert, she’s also interviewed a laundry list of celebrities and designers for including Lauren Conrad, the Kardashian sisters, Kristin Cavallari, Lela Rose, Stacey Bendet, Rebecca Minkoff, Tracy Reese, Tory Burch and many more. Here she share’s her favorite South Walton places plus the heels (and flats) she wore along the way.

  • Breakfast at the RAW & JUICY airstream, wearing orange Soludos. I found a new love for their granola bowl this trip and I bought smoothies there daily.
  • I spent one morning at PERSPICASITY IN SEASIDE outdoor shopping wearing my new striped Splendid flip-flops. It’s one of my all-time fave shopping spots and I had my eye on some cute strappy sandals.
  • I love sidewalk sale shopping at BAREFOOT PRINCESS AT WATERCOLOR. Here, I’m wearing Coach woven wedges. So much fun Lilly Pulitzer!
  • Dinner at BORAGO in GRAYTON BEACH, wearing ankle-strap heels. This is where we had our wedding reception, so we returned here for our 8th wedding anniversary this summer. The chicken linguine is my fave.


Thanks so much, Julie! We loved hanging with you in Seaside and hearing all about your 30A favorites!