Style Spotlight: Rattan Accessories + Decor

Here in Florida, coastal style never really goes OUT of style. It’s part of living the beach life, but lately it seems to be having a definite moment. Natural elements like rattan, raffia and woven straw are everywhere in both their typical color palette as well as sun-bleached white. The look is chic while staying...

30A Mama x The Seaside Style - Cabana

Local Love: The Seaside Style

If you’re reading this, I think it’s safe to guess you’re well acquainted with Seaside, Florida. So much of the Seaside vision and experience becomes tangible thanks to The Seaside Style® and the five stores that make up this collection. But let’s back up. This tiny town’s humble beginnings became groundbreaking as the first community...


30A Area Summer Camps 2019

For all you 30A Mamas planning summer camps for your kiddos, I’m sharing a list of local camps that offer daily or weekly options. These fill up quickly so be sure to register for any that you’re interested in. OUTDOOR / ADVENTURES Adventure Camp with Florida Boy Adventures Age 9-12, Week 1: June 3 +...

Matching Swimsuits - Minnow Swim

My Favorite Matching Swimsuits for Girls

I didn’t realize how much I loved matching until I had two to coordinate with each other. Emery and I have dabbled in Mommy-and-me looks, but dressing sisters for the beach or pool has become even more fun. These Florida girls, of course, love palm prints, flamingoes, and sunset shades to name a few. All...

Where the Crawdads Sing by Delia Owens - My Favorite Books 2019

30A Mama Book Club 2019 Reads

Calling all book lovers and beach bums! If you’re like me and love to get lost in a story while digging your toes in the sand or cruising down 30A, I’ve got just the list of books you need to make these sunny days even better with a good book. Being a busy mom and...


Taking on a Fixer Upper!

It’s good to spice things up every now and then. There are seasons of life that feel constant and seasons of change. It’s balance – a cycle that needs both. You can’t appreciate one without the other. So in the spirit of keeping things interesting, we decided to take on a new adventure! I’ve been...