30A Street Style Willow Boutique Dress Seaside 6
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OOTD: Breezy Shirtdress from Willow Boutique

Ever have one of those outfits you just can’t stop wearing? It becomes part of your uniform and is just one of those things you can throw on with no extra thinking, yet still feel totally comfortable and confident with your look. This breezy shirtdress from Willow + Woods has been that dress for me for...

OOTD: Printed Romper
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OOTD: Printed Romper

For an easy end-of-summer look, this printed romper has been one I can throw on and run out the door without too much thought. It’s cool enough for our hot and humid August temps, but the color palette is helping me fast forward to fall. Not to mention, how fun are these glasses? I just got them...

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OOTD: Black, White & Pink All Over

Dress: Banana Republic (similar styles available at the bottom)  |  Sunglasses: Karen Walker  |  Clutch: H&M (similar)  |  Heels: Rachel Zoe (similar) While in Miami, we had a quick moment to cruise through the iconic Wynwood neighborhood whose paint-covered walls have been the subject of many inspiring Instagram snapshots, photoshoots and art features. The variety...

OOTD: Paint Print Dress
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OOTD: Paint Print Dress

Follow my blog with Bloglovin Dress (maxi version & similar style)   |  Earrings  |  Clutch: Guanabana (c/o Willow + Mercer)  |  Heels (Willow Boutique)  |  Ring (similar style) Bright, fun patterns make my eyes light up like the heart-eyed emoji so when I saw this dress (for a steal, no less), I brought it home and...

OOTD: Night Delight Meets Yellow
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OOTD: Night Delight Meets Yellow

Dress: Flynn Skye (c/o Ophelia Swimwear)  |  Earrings: H&M (black version here)  |  Clutch: old (similar here and here)  |  Lipstick:  Nars  | Heels: old (love these and these!) As soon as I saw Flynn Skye’s Market Maxi at Ophelia Swimwear in Seacrest, I was smitten. It’s no secret that I love a good black-and-white...

Neon Maxi Miami Swim Week Jami Ray 30A Street Style
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Style: Neon Maxi

Dress: Choies  |  Necklace: Joey B (c/o Ophelia Swimwear)  |  Clutch: Coastal Road (c/o)  |  Earrings: Willow Boutique  |  Shoes: Ivanka Trump (via Silver Sands Premium Outlets)  I couldn’t resist bringing back this neon yellow maxi, last seen at the Digital Graffiti media brunch. Bright colors are just so fun to wear! This time around I added a gorgeous turquoise necklace from Ophelia Swimwear and a...

Genie in a Bottle Mumu
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Style: Genie in a Bottle

The print of this caftan is aptly named “Genie in a Bottle” and the lightness of the fabric made me feel like I could be floating on air – no easy feat in the Miami humidity. I love the swirly patterns and the classic navy that errs more on the side of bohemian than preppy (as...

Red Maxi The Thompson Miami Jami Ray Jaqueline Ward Images
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Style: Ruby Red Maxi Dress

Dress – Lulu’s  |  Necklace – Willow Boutique  |  Clutch – Coastal Road  |  Shoes – Steve Madden  |  Ring – David Yurman When color comes calling, I just can’t resist it. This ruby red maxi dress was no exception and it hit the beaches of Miami during Miami Swim Week keeping me fresh and festive through a full night...

ie Dye Maxi Miami Swim 30A Street Style Jackie Ward Coastal Road
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Style: Tie-Dye Maxi

The Miami Swim Week looks continue with this laid-back tie-dye maxi I wore on the first day as we traveled to Miami, picked up our credentials and stopped in to see private showings of 2016 swim collections.  You might think being born and raised in Florida would prepare one for the South Beach humidity, but it is...

ShowMeYourMuMu Pineapple Jami Ray Miami Jackie Ward
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Style: Pineapple Coverup

While I’m still staring at a half-packed suitcase from Miami Swim Week, I’m starting to get organized with the photo overload we came home with. I absolutely loved all the festivities this year, even with shows and parties spread around town. It simply meant we were able to experience even more of the Miami style...

30A Street Style Lilly Mommy and Me Sandestin
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Style: A Lilly Pulitzer Moment

It’s rare that I do the whole matching outfits thing with Emery, but when Shop Sandestin invited me to have a “Mommy and Me” moment in Lilly Pulitzer, I couldn’t resist. After all, it is a very southern and preppy tradition, and on this sunny July day, the vibrant signature prints fit the fun summer mood. Emery picked...

Kelsi 30A Street Style Lilly Pulitzer Mango Shift Dress
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Style: Lemon Lilly on Kelsi

Say hello to our sweet intern Kelsi, a marketing major at Texas Tech who is home for the season working on not one, but TWO internships. You’ll see some of Kelsi’s handiwork as she helps with our social media, photography and street style stalking. It’s a tough job, but someone’s gotta do it! We are thrilled...

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Style: Neon Green at the Pearl

A maxi is a go-to wardrobe staple for life at the beach. It’s such a comfortable outfit-maker and easily works for a variety of events for brunch, cocktails, a wedding or a backyard barbecue. Having a look-at-me color in the rotation makes a  maxi even more obsession-worthy and when that color is anything neon, it quickly...

Style: Simple Chambray Shirtdress in Seaside
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Style: Simple Chambray Shirtdress in Seaside

Some days call for an outfit that can be thrown on when running out the door 10 minutes late and still feel put together. This is that outfit! I can’t get enough of this simple chambray shirtdress that I paired with a pop of neon in this adorable raffia clutch and a dash of hot...

30A Street Style Kendall Perspicasity Seaside
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Style: Perspicasity Jumpsuit

Jumpsuit: Cool Change  |  Necklaces: Bent by Courtney  |  Shoes:  Jack Rogers (all available at Perspicasity)  |  Model: Kendall Moore  |  Photos: Little Miss Creative Studio When it comes to summer outfits, finding one that is equal parts easy, breezy, chic and comfortable is key.  It’s also not always easy to find.  Enter Perspicasity, the open-air market stocked...