We love this look on Lucy of Atlanta! Necklace: Anthropologie | Coat: Karen Millen | Boots: Clark’s (similar here and here) | Bag: Rebecca Minkoff Mini M.A.C.
Category: OOTD
Sweet (And Edgy) Caroline
Beach fashion isn’t always nautical stripes and Lilly dresses (not that there’s anything wrong with that!). 30A’s eclecticism extends beyond architecture, art and food to embrace a mashup of all fashion — combat boots included. Here’s Caroline, the bubbly co-owner of Watercolor’s The Fuss Boutique, rocking her favorites, a gifted pair from Shoemint. Gotta love...
Dogs, Denim & Leopard – A Grayton Mashup
As much as we would like to assume you love seeing countless photos of us, stay tuned for a variety of new street style faces making their debut! We’ve been out in full force snapping photos of inspired fashion in our area. In addition, you can submit photos of yourself taken around 30A. Simply email...
Sunnies Style
Every 30A fashionista needs a snazzy pair of sunnies. Is your go-to pair classic or cool? Sporty or stylish? Plastic or metal? We want to know! Share your answers in the comments below.
Preppy Stripes + PS1 – Jami
There’s something about mixing it up that makes things a little more interesting. We love combining a classic preppy blouse like this one in traditional navy and green with modern-day pearls strung on leather (noticeably parked on the wrist, not the neck) and adding just enough bling in the form of a leopard charm and...
Black and White and Red All Over – Claudia
Have you ever passed someone on the street and thought, “Wow, what a great outfit!” or “I LOVE that top. I wonder where she got it?” Well, we have. On more than one occasion. Whether soaking up the sun at our favorite salty-aired spot on the sand, enjoying a lovely day spent on 30A or...





