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Rainy Day Hairstyles

If you’re anything like us, nothing is more cringeworthy than stepping outside and realizing that you spent 30 minutes flat-ironing your hair only to have the forecast rain on your perfect hair parade…literally. Even our beautiful 30A has seen its fair share of unwelcome precipitation lately, so instead of fighting the rain, let’s embrace it....

Celeb Style: Olivia Palermo Asos Dress
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Celeb Style: Olivia Palermo Asos Dress

Olivia Palermo is know for mixing high and low items for a polished look whether she’s casual or dressed for a red carpet. She frequently wears pieces from H&M, Zara, Topshop and Asos along with higher-end clothing in her designer wardrobe. Here she wears the perfect dress to transition from summer to fall and it...

Outfit: Boho Coverup/Dress
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Outfit: Boho Coverup/Dress

Since I snagged this printed dress at Zara a few weeks ago, it’s been on constant rotation. I love the colors and the print, which is the perfect mix of country and bohemian. It makes this piece so versatile. I’ve worn it as a swim coverup, as a casual dress with flats and now, as a slightly...

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Triple Take: Graphic Tees

  30A.com Mimosa League Tee  |  Sincerely Jules Célfie tee  |  Wildfox “Salty Air” Tee/Coverup (available at Ophelia Swimwear) Graphic tees are making a comeback and, if you haven’t noticed, sassy sayings are popping up on stylish fashionistas left and right. On the local style scene, 30a.com has gotten into the game with a fresh “Mimosa League”...

30A Snapshots: Trees & a Breeze
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30A Snapshots: Trees & a Breeze

Here are a few Instagram moments from the last week or so. It’s been perfect summer weather — no rain and enough salty breezes to allow for a tree-lined stroll or a bike rid For more 30A Snapshots follow us on Instagram.

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Fashion Speak Cheat Sheet

For those moments when you’d rather confidently rattle off French, Italian and other not-sure-how-to-pronounce designer names than sound like Elizabeth Berkley’s “dancer” character in Showgirls calling her dress a Vur-sace. In other pronunciation news, check out the hilarious pronunciation guides unearthed by the Man Repeller’s Leandra Medine including words like papier maché and faux pas. Enjoy!...

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Bellinis & Bikinis is Back!

We loved Ophelia Swimwear’s first Bellinis & Bikinis event so much, if you recall, we featured it in our first e-zine. Gorgeous model Colby Taylor was even our cover girl. Complete with beautiful models, happy hour concoctions, Gulf views and a showcase of the L*Space & Zinke 2014 swimwear designs, this fun event is returning to V...

SWFW Seeks Emerging Designers
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SWFW Seeks Emerging Designers

Calling all fashion students, emerging designers and creators of fabulous style! South Walton Fashion Week is looking for you! In addition to an emerging designer competition, #swfw is also hosting a model competition, complete with plenty of amazing prizes. Read on for full details. For Immediate Release Contact: Rebecca Sullivan [email protected] 850-687-9372 South Walton Fashion...

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Geek Chic – Summer Tech Accessories

With summer not even halfway to the technical midpoint, let’s take a moment to share some of our favorite accessories that will keep your cameras, phones, tablets and snapshots safe from the elements and ready to rock on through to next season. If you hit 30A with your camera in tow to capture the scenery,...

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Summer Reads for Your Beach Bag

What better place to kick back, relax and enjoy a good story than a peaceful water-front perch? From funny women, single ladies and horrid bosses to new friends, ex-best friends and tight sisterly bonds, we’ve gathered a few of our favorite summer novels that will soon be stashed in our carefully-packed beach bags. Download the...

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Summer Playlist

This song has been popping up in so many places that we can’t help but have the lyrics stuck in our head. We may be in the midst of a summer heatwave that challenges any long-wearing makeup,  but Selena’s dramatic red lips in this video are more than a little enviable. Check it out. And...

Beach It Like a Blogger – Julie Wax of I Heart Heels
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Beach It Like a Blogger – Julie Wax of I Heart Heels

We were so thrilled to meet up with Julie of I Heart Heels when she stayed in Seaside recently. She is so down-to-earth and we loved gabbing about the beach and fashion over coffee at Amavida. She’s no stranger to 30A, having visited South Walton for years. Get the scoop on some of her favorite...

Bauble Bar Necklace Giveaway
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Bauble Bar Necklace Giveaway

Have you read the first issue of the 30A Street Style E-Zine? We featured a fabulous Bauble Bar “Neon Alaqua Bib Necklace” on page 21 and are giving it away to one lucky fan! Check out the full magazine here if you haven’t already. Enter here before 10 PM CST July 13. One random winner...