Style, Beach Life & Motherhood from 30A & Beyond

SWFW Seeks Emerging Designers

August 6, 2013

Calling all fashion students, emerging designers and creators of fabulous style! South Walton Fashion Week is looking for you! In addition to an emerging designer competition, #swfw is also hosting a model competition, complete with plenty of amazing prizes. Read on for full details.

SWFWprofilepicFor Immediate Release

Rebecca Sullivan

South Walton Fashion Week Calls for Submissions from Aspiring Designers and Models

Santa Rosa Beach, FL– (August 6, 2013) South Walton Fashion Week scheduled for October 11-13 in Grand Boulevard’s Town Center at Sandestin in South Walton, Florida calls for aspiring designers and models to apply.

Designers and models may apply now through September 3, 2013.  Applications must be submitted at

Designer finalists will be chosen and invited to attend South Walton Fashion Week with complimentary lodging, where they will showcase their designs on the Emerging Designer Runway.  The winner will then be selected by a panel of celebrity judges including Cassie McConnell Kelley, author of style blog and wife of Lady Antebellum’s Charles Kelley and Holly Williams, musician, author of the trendsetting blog and owner of Nashville boutique H. Audrey. Heather Roop, All My Children star will host the week’s festivities.

The Emerging Designer will be awarded a cash prize of $1,500, a custom photo shoot by renowned fashion photographer Hayley Greene of Good and Green Photography and rights to all images, a spread in the November/December issue of fashion and style magazine, VIE and a six month-long storefront display in Grand Boulevard’s Town Center at Sandestin.

The winning model will be awarded a cash prize of $500, a custom photo shoot by renowned fashion photographer Hayley Greene of Good and Green Photography and rights to all images, a spread in the November/December issue of fashion and style magazine, VIE and will be named the face of 2014’s South Walton Fashion Week featured in all marketing collateral. The model competition winner will be announced on Saturday night.

Tickets are available by visiting  Ticket pricing and event schedule below:

All schedules subject to change

FRIDAY, OCTOBER 11, 2013 – $50 Advance / $65 Door

VIP Party: 5:00-6:00pm – Invitation Only

Pre Party + Style Lounge: 6:00 – 7:00PM

Exclusive Runway Shows: 7:00-9:00PM


Exclusive After-Hours Styling/Shopping Experience


SATURDAY, OCTOBER 12, 2013 – $50 Advance / $65 Door

Pre-Party: 5:00PM – 6:00PM

Exclusive Runway Shows: 6:00PM – 8:00PM (Official Lineup TBA)

Emerging Designer Show: 8:00PM – 9:00PM

After-Party: 9:00PM – 11:00PM (Featuring DJ Brian B)


SUNDAY, OCTOBER 13, 2013 – $20 Advance / $25 Door / Students Enter Free

Sunday FunDay Kid’s Fashion Show: 2:00PM – 4:00PM


South Walton Fashion Week’s Runway and Fashion Partners, including A Southern Fashion House, The Alys Shoppe, Seaside Style, Ophelia, Nicole Paloma, Jewel Toffier, Sirens at the Beach, Grand Boulevard and Island Clothiers will host events surrounding the official schedule including trunk shows, champagne brunches, parties and more. These events will be posted on SWFW’s Facebook page and website.

Guests are encouraged to showcase their personal style at every SWFW event as 30A Street Style will capture all of the fun fashion moments and share them in real time through social media. 30A Street Style is the area’s fashion-focused e-zine dedicated to bringing real people and real fashion to the South Walton area. Learn more at

For sponsorship opportunities and additional information, please contact Jennifer Steele, Executive Director of the Cultural Arts Alliance at (850) 622-5970, or visit for more information. South Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center.




About South Walton Fashion Week:

South Walton Fashion Week is a three day series of dynamic fashion events with proceeds benefitting The Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships.

This high-end, multi-media weekend of events will showcase South Walton’s premier clothing boutiques and talented local designers; host a regional fashion design competition and feature selected Emerging Designers on the runway in an exclusive show dedicated to their designs; and solicit model talent across the Southeast…ultimately helping launch careers of up and coming fashion designers.

About Cultural Arts Alliance:

The Cultural Arts Alliance of Walton County (CAA) is a Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education.

 The vision of the CAA is to be the catalyst for Walton County’s growth as a destination for cultural and artistic excellence through which lives are enriched, economy is stimulated and community is strengthened.

OCTOBER 11-13 | 2013



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