Neon Maxi Miami Swim Week Jami Ray 30A Street Style
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Style: Neon Maxi

Dress: Choies  |  Necklace: Joey B (c/o Ophelia Swimwear)  |  Clutch: Coastal Road (c/o)  |  Earrings: Willow Boutique  |  Shoes: Ivanka Trump (via Silver Sands Premium Outlets)  I couldn’t resist bringing back this neon yellow maxi, last seen at the Digital Graffiti media brunch. Bright colors are just so fun to wear! This time around I added a gorgeous turquoise necklace from Ophelia Swimwear and a...

Genie in a Bottle Mumu
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Style: Genie in a Bottle

The print of this caftan is aptly named “Genie in a Bottle” and the lightness of the fabric made me feel like I could be floating on air – no easy feat in the Miami humidity. I love the swirly patterns and the classic navy that errs more on the side of bohemian than preppy (as...

Red Maxi The Thompson Miami Jami Ray Jaqueline Ward Images
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Style: Ruby Red Maxi Dress

Dress – Lulu’s  |  Necklace – Willow Boutique  |  Clutch – Coastal Road  |  Shoes – Steve Madden  |  Ring – David Yurman When color comes calling, I just can’t resist it. This ruby red maxi dress was no exception and it hit the beaches of Miami during Miami Swim Week keeping me fresh and festive through a full night...

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Self Surf Camp at Miami Swim Week

Our schedule for Miami Swim Week was so packed it required a spreadsheet. Even with so many to-do’s crammed onto our four-day list, one of my favorite events was the Self Surf Camp sponsored by Self Magazine and Shiseido, held at the Miami EDITION hotel. Let me tell you, that Miami heat is no joke –...

ie Dye Maxi Miami Swim 30A Street Style Jackie Ward Coastal Road
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Style: Tie-Dye Maxi

The Miami Swim Week looks continue with this laid-back tie-dye maxi I wore on the first day as we traveled to Miami, picked up our credentials and stopped in to see private showings of 2016 swim collections.  You might think being born and raised in Florida would prepare one for the South Beach humidity, but it is...

ShowMeYourMuMu Pineapple Jami Ray Miami Jackie Ward
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Style: Pineapple Coverup

While I’m still staring at a half-packed suitcase from Miami Swim Week, I’m starting to get organized with the photo overload we came home with. I absolutely loved all the festivities this year, even with shows and parties spread around town. It simply meant we were able to experience even more of the Miami style...

Shopping: Beaded Tassel Earrings
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Shopping: Beaded Tassel Earrings

One of my favorite accessories to wear lately has been colorful statement earrings – beaded tassel earrings to be exact. These are so fun to add to any outfit and I’ve been searching for another pair to add to my growing collection. For these, I say the brighter the better. Here are a few that...

30A Street Style Lilly Mommy and Me Sandestin
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Style: A Lilly Pulitzer Moment

It’s rare that I do the whole matching outfits thing with Emery, but when Shop Sandestin invited me to have a “Mommy and Me” moment in Lilly Pulitzer, I couldn’t resist. After all, it is a very southern and preppy tradition, and on this sunny July day, the vibrant signature prints fit the fun summer mood. Emery picked...

Kelsi 30A Street Style Lilly Pulitzer Mango Shift Dress
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Style: Lemon Lilly on Kelsi

Say hello to our sweet intern Kelsi, a marketing major at Texas Tech who is home for the season working on not one, but TWO internships. You’ll see some of Kelsi’s handiwork as she helps with our social media, photography and street style stalking. It’s a tough job, but someone’s gotta do it! We are thrilled...

Shopping: Obsessed with This Round Towel
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Shopping: Obsessed with This Round Towel

How fun is this towel? Living in close proximity to the beach means going through my fair share of beach towels every year. I love classic stripes and brights on my towels, but this roundie is just too cute not to be my current favorite. This particular print is the “Aztec” from Australian brand The Beach...

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Style: Neon Green at the Pearl

A maxi is a go-to wardrobe staple for life at the beach. It’s such a comfortable outfit-maker and easily works for a variety of events for brunch, cocktails, a wedding or a backyard barbecue. Having a look-at-me color in the rotation makes a  maxi even more obsession-worthy and when that color is anything neon, it quickly...

Style: Simple Chambray Shirtdress in Seaside
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Style: Simple Chambray Shirtdress in Seaside

Some days call for an outfit that can be thrown on when running out the door 10 minutes late and still feel put together. This is that outfit! I can’t get enough of this simple chambray shirtdress that I paired with a pop of neon in this adorable raffia clutch and a dash of hot...

30A Street Style Kendall Perspicasity Seaside
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Style: Perspicasity Jumpsuit

Jumpsuit: Cool Change  |  Necklaces: Bent by Courtney  |  Shoes:  Jack Rogers (all available at Perspicasity)  |  Model: Kendall Moore  |  Photos: Little Miss Creative Studio When it comes to summer outfits, finding one that is equal parts easy, breezy, chic and comfortable is key.  It’s also not always easy to find.  Enter Perspicasity, the open-air market stocked...

Shopping: Nordstrom Half Yearly Sale
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Shopping: Nordstrom Half Yearly Sale

For those days when shopping at the click of a button AND scoring a major deal is just irresistible, here are a few favorites from a MAJOR sale going on now through May 30th at Nordstrom. 1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9   |...

30A Mamas 2015
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30A Mamas 2015

South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...