South Walton Fashion Week Debuts October 11-13!

If there’s one thing we’ve been excited about lately, it’s the rumor that our own stylish little beach town is getting its own fashion week, just like the big kids. Just as we were crossing fingers and toes an official announcement was released today assuring us that this fall will hold the highly-anticipated, first inaugural South Walton Fashion Week.


For Immediate Release

Rebecca Sullivan

South Walton’s Glittering Turquoise Gulf Waters Wash into the Fashion World with Inaugural Fashion Week

South Walton Fashion Week Calls for Submissions from Aspiring Designers


Santa Rosa Beach, FL– (June 28, 2013) An area typically known for groundbreaking architectural inspiration and the birth of New Urbanism with its towns Seaside and Alys Beach, South Walton will now dip into the fashion world with South Walton Fashion Week on October 11-13 in Grand Boulevard’s Town Center at Sandestin in South Walton, Florida.

While South Walton’s beaches usually conjure images of sunglasses, swimsuits and straw hats all the while beckoning such visiting fashionistas like Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson, this scenic area now strives for a place on the fashion map with its inaugural fashion week full of dynamic events.

South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting upscale boutiques during the event series.

Designers may apply for the “Emerging Designers Show” beginning June 15, 2013 through August 31, 2013.  Applications must be submitted at  Celebrity judges include Cassie McConnell Kelley, author of style blog Womanista.and wife of Lady Antebellum’s Charles Kelley.

To purchase tickets, visit  See ticket pricing and event schedule below:

All schedules subject to change

FRIDAY, OCTOBER 11, 2013 – $50 Advance / $65 Door

VIP Party + Style Lounge: 7PM – 9PM


Exclusive After-Hours Styling/Shopping Experience


SATURDAY, OCTOBER 12, 2013 – $50 Advance / $65 Door

Pre-Party: 6:00PM – 7:00PM

Exclusive Runway Shows: 7:00PM – 8:30PM (Official Lineup TBA)

Emerging Designer Show: 8:30PM – 9:00PM

After-Party: 9:00PM – 11:00PM (Featuring DJ Brian B)


SUNDAY, OCTOBER 13, 2013 – $20 Advance / $25 Door / Students Enter Free

SW Accessories Show: 2:00PM – 2:30PM


Young Designer Accessories Show

SW Children’s Boutique Shows: 3:00PM – 4:00PM


For more information, please contact Jennifer Steele, Executive Director of the Cultural Arts Alliance at (850) 622-5970, or visit for more information. South Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center.




About South Walton Fashion Week

South Walton Fashion Week is a three day series of dynamic fashion events with proceeds benefitting The Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships.

This high-end, multi-media weekend of events will showcase South Walton’s premier clothing boutiques and talented local designers; host a regional fashion design competition and feature selected Emerging Designers on the runway in an exclusive show dedicated to their designs; and solicit model talent across the Southeast…ultimately helping launch careers of up and coming fashion designers.

About Cultural Arts Alliance:

The Cultural Arts Alliance of Walton County (CAA) is a Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education.

 The vision of the CAA is to be the catalyst for Walton County’s growth as a destination for cultural and artistic excellence through which lives are enriched, economy is stimulated and community is strengthened.

About Grand Boulevard:

Grand Boulevard is the shop, dine, play and stay Town Center located in the heart of South Walton along Northwest Florida’s Beaches. Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging.

About Visit South Walton:

Start with the incredible blessings of our natural surroundings: 26 miles of sugar-white beaches and the magnificent turquoise of the Gulf of Mexico, brimming with sport fishing opportunities and water warm enough for swimming most of the year; rare coastal dune lakes, maritime forests, and windswept sand dunes. Then add 16 unique beach neighborhoods, each with its own charm and personality. Some worldly and exotic, a few eclectic and artsy, others as friendly and casual as your favorite Jimmy Buffett song. Sprinkle them all with a wide range of accommodations, from premium resorts to charming B&Bs to cozy beachside cottages. Spice with a delectable mixture of beach cuisine, whether it be local seafood prepared by an award-winning chef, casual comfort food, or warm homemade donuts. Finally, mix in the amenities that put an exclamation point on the ideal vacation: world class golf and tennis facilities, outdoor eco-adventures and experiences, family fun activities, a shopper’s paradise, a thriving arts community, and a long list of exciting events and festivals. Warm it all under a sunny, four-season Florida climate… and you’ve got South Walton. The recipe for a perfect beach vacation.

OCTOBER 11-13 | 2013