30A Mama - Indigo Watercolor
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Local Love: Indigo Watercolor

Ever think about how much a single color can impact your mood and your mindset? While I definitely play favorites — pink, peach, turquoise, I’m looking at you — I can easily attest to the power of color and its ability to set the tone. To me, happy colors are some of life’s most darling...

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30A Style: Dogs are a Girl’s Best Friend

Long walks on the beach. Sunset strolls with a cool breeze. People-watching on 30A. Cruising the scenic highway with the windows down. Lapping it up in some of South Walton’s most iconic neighborhoods and establishments. These favorite pastimes are just as likely to be enjoyed by the four-legged locals as they are by the humans...

30A Mamas 2015
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30A Mamas 2015

South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...

Beach It Like a Blogger – Julie Wax of I Heart Heels
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Beach It Like a Blogger – Julie Wax of I Heart Heels

We were so thrilled to meet up with Julie of I Heart Heels when she stayed in Seaside recently. She is so down-to-earth and we loved gabbing about the beach and fashion over coffee at Amavida. She’s no stranger to 30A, having visited South Walton for years. Get the scoop on some of her favorite...

Sweet (And Edgy) Caroline
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Sweet (And Edgy) Caroline

Beach fashion isn’t always nautical stripes and Lilly dresses (not that there’s anything wrong with that!). 30A’s eclecticism extends beyond architecture, art and food to embrace a mashup of all fashion — combat boots included. Here’s Caroline, the bubbly co-owner of Watercolor’s The Fuss Boutique, rocking her favorites, a gifted pair from Shoemint. Gotta love...

30A Street Style Holiday Gift Guide
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Our Holiday Gift Guide

For those who seek style year-round (hello, that’s us!), shopping for the holidays is just icing on the cupcake. There are so many deals, steals and adventures to be had finding just the right items to complement our wardrobes. We’ve put together a sampling of our current favorites, some that can be found in the...

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taste of south walton, part 1

I love my job. I love my job. I love my job.  Weekends like these make it so easy to repeat this and who wouldn’t be proclaiming their affinity for work when it means spending three days wining and dining throughout South Walton, galavanting from one beach neighborhood to the next sipping fine wines and...