Whether you’re a cute girly swirly on the hunt for the latest trends or a mom looking for a fun 30A shopping day with your daughter, South Walton has the cutest boutiques and best brands to explore. From colorful resort wear to trendy must-haves, this list is packed with spots you’ll love, plus a few pro tips to make your shopping trip even sweeter.
Seaside
Cabana Seaside – If you love bright colors, resort-style fashion, and beachy accessories, Cabana Seaside is a must. Think bold prints, shell bags and favorites like eNewton jewelry, DL1961, Julie Vos, Little Words Project bracelets, Free People, Sunshine Tienda and a wall of shoes that will have you wanting one of each. They also have gifts and home decor sprinkled throughout so you can find
La La Links – Seaside’s go-to for permanent jewelry! This brand started in Seaside’s pop-up district and now has a gorgeous storefront featuring a full selection of jewelry, charms, and a photo booth inside for the perfect Insta moment. For an extra sentimental mom-daughter memory, get matching bracelets or anklets to remember the trip.
The Seaside Style – It wouldn’t be a true 30A shopping list without the iconic Seaside tee. Browse branded apparel and accessories with a classic coastal feel. See the latest color combos, dog accessories, home decor and pick up a souvenir sweatshirt or comfy tee to remember your trip.
Pro Tip: The new butter tee with chambray lettering is my favorite!
Ophelia Swimwear – Located in Seaside and also by The Big Chill, Ophelia is your stop for the cutest bikinis and beachwear. They carry brands that teens love for stylish, flattering, and trendy swimsuits.
Looks Like Love – Don’t miss wandering further into Ruskin Place for a dreamy little boutique with a curated selection of sweet, feminine pieces—think stylish dresses, fun accessories, and cute gifts that feel effortlessly fresh and fun. If your teen loves unique fashion finds with a touch of boho-chic or modern elegance, this is a must-visit.
Pro Tip: Grab a snack while you shop and sample some of Seaside’s best bites and sips. Try a famous mimosa (for mom) at Modica Market or a fresh smoothie (for teens) at Greenstream before heading out for more shopping. When you’re done, grab a spot at Pickle’s Sandbar and relax with your new merch.
Seagrove
Free People at Greenway Station – A dream store for boho fashion lovers! Flowy dresses, stylish sets, and on-trend pieces make this a must-shop.
Naples Soap Company at Greenway Station – Lotions, bath bombs, skincare, and all things self-care. A great stop for stocking up on beauty essentials.
Pro Tip: Mamas, be sure to hop across the street and pick out a plant or Peggy Martin rose at Clay garden and nursery.
Rosemary Beach & Seacrest
Disco – This pink paradise is filled with girly must-haves, featuring LoveShackFancy, Roberta Roller Rabbit, and other feminine, dreamy brands perfect for a stylish teen.
Willow Boutique – The original Rosemary Beach location is a must-visit for contemporary designer style, chic accessories, and elegant wardrobe staples. They now have four locations around town, but the Rosemary spot is a classic!
Pro Tip: Don’t skip the chocolate chip cookies at La Crema in Rosemary Beach—trust me, they’re worth it! And there’s always fondue if you’re feeling extra indulgent or Playa Bowls for a lighter treat.
Stellar in Seacrest – For kids and kids at heart, this 30A shopping hot spot is a gem. Find a mix of fun fashion, trendy accessories, and even adorable Jellycat plushies for that nostalgic childhood throwback.
LMN in Seacrest – This trendy little shop is located in the circle of Seacrest’s town center, making it a perfect stop for cute fashion finds.
Pro Tip: Starbucks is just a few steps away—fuel up with an iced coffee or matcha before diving into the racks.
Inlet Beach
Oko – I love that this is a multi-generational store run by my friend Abbie with her mom and sister! It’s a stylish boutique with a mix of laid-back beach looks with elevated clothing and accessories that fit right into the coastal-chic aesthetic. Great for finding effortless, cool-girl pieces.
Becasa – This one is admittedly more for the mamas than your little women, but Emily’s easy way of styling breezy coastal pieces with beach chic decor will have you drooling over every inch.
Pro Tip: Send the girls to Hello Sugar next door for a freshly spun cotton candy while you shop.
Grayton Beach & Beyond
Lululemon – If your schools are like ours the Lulu lunch bag is EVERYTHING, but you can also find more than the bag here. (Kidding, of course!) Grayton’s Lululemon is a great spot for all your favorite activewear and new arrivals. If you time it well, grab dinner at Borago next door.
Tribe Kelley – Founded by Brittney Kelley, this boutique in Grayton Beach is all about custom-designed sweats, loungewear, and effortlessly cool pieces. Perfect for teens who want that comfy-but-chic look.
Pier Park & Grand Boulevard
Grand Boulevard
Altard State – For the girlies, this store has a little of everything with cute casual outfits, activewear and swim. We found my daughter’s 8th grade graduation dress here and even an XS tennis dress for my 1st grader.
Anthropologie – Whether you’re looking for the perfect dress, home finds, or accessories, Anthro never disappoints with its eclectic, on-trend selection.
Pier Park
Your go-to for trendy basics, stylish jeans, and comfy loungewear that teens love. Abercrombie’s denim section is a must-try!
- Aerie
- American Eagle
- Abercrombie
Bonus Stops for the littles – Gen Alpha & Trendy Girlies
If you’re shopping with a younger sister or a tween who loves trendy finds, keep an eye out for stores that carry fun accessories like charm bracelets, personalized jewelry, and statement sneakers. Jellycat plushies, claw clips, and Y2K-inspired fashion are also huge right now, so boutiques that stock these will be a hit!
With all these fun spots, you’re sure to have a shopping day that’s as stylish as it is fun. Whether you’re picking up resort wear, trendy outfits, or beauty essentials, 30A’s boutiques have something for every teen and mama duo. Happy shopping!