Beachy Work-Ready Looks for a 30A Setting
Dressing for the office on 30A is a little different from the traditional business casual vibe you’d find in a corporate high-rise. (And yes, there are 9-5’s and a bit of corporate culture even in a beach town). Here, we have Gulf breezes, palm-lined landscapes and a wardrobe of choice that is beachy and relaxed, so workwear takes on a decided coastal twist.
As a longtime 30A local—25 years and counting!—I’ve made a career sharing the little towns that dot our coast and documenting the lifestyle that comes with it. From marketing the destination to building local brands to sharing my personal style and family travels, I’ve had my hand in a variety of projects along the way. I love that my work life comes with a backdrop of charming pastel cottages, white picket fences, iconic t-shirts and details that remind me why so many save up all year to spend a week in a place that I’m lucky enough to experience daily.
Now in my 40s and balancing life as a working mom of two, my wardrobe has evolved to blend professional polish with effortless resort style. My closet is a mix of tailored-looking pieces and flowy silhouettes, sun-bleached shades like aqua, blue, white, blush or butter, with classic stripes, breathable linens, a sprinkle of feminine details and a mix of affordable fashion finds with designer pieces that stand the test of time. The coastal color palette is essential. It’s about striking that balance between looking put-together for meetings while still embracing the laid-back elegance that defines 30A.
Whether you’re working in a relaxed business setting, scrolling for summer office style, running from meetings to after-school pickups, or just want to bring a little seaside sophistication to your day, I’m sharing my recent coastal office outfit formulas. From lightweight blazers and tailored shorts to preppy shirtdresses and elevated sandals, these looks are polished yet practical. When you’re marketing paradise (or want to feel that you are), you’ve got to dress the part.
Get the Look: Pink and green button down midi dress (wearing size M) possibly inspired by this Alemais beauty | square oversized sunglasses plus another similar style here | Prada Saffiano open tote bag in light blue navy version here – aquamarine version here – new mini saffiano here | blue sandals
Seaside sweater in white and blue (wearing M, use code SEASIDEVIP) | blue shorts above (part of a set) | Sapahn Nora tote bag | Gucci slides
To see how I style my SEASIDE® tees and fashions from The Seaside Style, view this post.
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