Style: Jordan in Wide Leg Denim
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Style: Jordan in Wide Leg Denim

What is it about fashion’s swinging pendulum that makes discovering new styles so fun? As often as we fall in love with something new and sparkly, it’s just as easy to find an obsession in an old favorite. Enter wide leg denim. The bell bottoms we spotted on Jordan are laid-back and familiar but just...

Style: Grace in Fall Florals
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Style: Grace in Fall Florals

In a town where sunshine and warm weather reign supreme, it makes sense that florals are favorites year-round. Other 30A pasttimes include wandering the cobblestone streets of Rosemary Beach noshing on gourmet bites and sipping vino during the ultra-chic Rosemary Beach Uncorked wine festival, which is precisely where we spotted Grace wearing this fall floral...

c'est la 30A style - Becky Wells
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C’est La 30A Style

A few fashionistas snagged our new c’est la 30a graphic tee early and we love seeing how each put their own style spin on it. Check out Becky of @rutherfordsbyrebecca rockin’ the look with DIY cutoffs and bright accessories. Love this outfit! Snag the flash aviators here, get inspired with spring lip picks and pre-order your...

Rhonda Murray - Work Wardrobe - 30A Street Style
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Style: Rhonda’s Working Wardrobe

RHONDA MURRAY Job:  Senior Account Executive at Rowland Publishing What She’s  Wearing:  Adorn by Samouce necklace, Dress from Off 5th Saks Fifth Avenue, Prescriptive sunglasses, Trina Turk ring, bracelets from Today’s, Tory Burch bag (black), J. Crew clutch (yellow), Guess shoes Her Style:  My style is a combination of bargain finds and high end, timeless pieces. Accessories are...

Style: Jessica’s Working Wardrobe
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Style: Jessica’s Working Wardrobe

JESSICA STANDLEY Job:  President, Rosemary Beach Cottage Rental Company What She’s Wearing:  Banana Republic Dress, Ann Taylor Blazer, Christian Louboutin heels, J. Crew bracelet, Michael Kors watch, Kate Spade earrings Her Style:  At work: Classic silhouettes and sharp tailoring. I tend to keep it simple and sophisticated in solid colors and few patterns. I accessorize with a good...

Maggie Dennis - Work Wardrobe - 30A Street Style
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Street Style: Maggie’s Working Wardrobe

MAGGIE DENNIS Job:  Group Sales at Sandestin Golf & Beach Resort What She’s Wearing:  Banana Republic blazer, scarf worn as a blouse, J. Crew skirt, Banana Republic clutch, Nine West shoes, Rolex watch, David Yurman bracelet, Tiffany pracelet and Pandora bracelet Her Style:  I like classic brands and quality pieces that I can wear every day. I like to...

Celeb Street Style Crushes
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Celeb Street Style Crushes

As you know, we are ob-sessed with street style. Local happens to be our favorite variety, but we can’t deny that off-duty celebrity street style is a true art form. Anyone can get all dolled up for a movie premiere or a red carpet event, but the ones who look amazing on their off days at...

NYFW Street Style
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NYFW Street Style

We’re sad to see another New York Fashion Week come to an end but excited to recap all the fabulous fashion we witnessed along the way. We saw everything from camo coats to neon platforms and fuzzy fedoras. Some of our favorite trends were a little more on the tamer side including boyfriend jeans, shearling,...

Street Style: Jordan’s Working Wardrobe
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Street Style: Jordan’s Working Wardrobe

Even at the beach, fashion is more than swimsuits and coverups. See how these locals stay stylish while getting the job done. JORDAN RODE Job:  Assistant to Blake Morar at Scenic Sotheby’s International Realty What She’s Wearing:  Madewell Shirt, Citizens of Humanity Pants, Leather Boots from Italy Her Style:  A mix of lasting, versatile pieces that work on...

Leopard & Leather – Shaye
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Leopard & Leather – Shaye

We spotted Shaye recently on a Seagrove Beach sidewalk and loved her leopard and leather look. From the classic Dooney & Bourke Bag to her do-it-yourself leather bracelet, fun leopard shirt and pop of red nails, this versatile outfit is perfect for lunch with the ladies, date night or a casual work environment. Even cooler?...

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PS1: The Bag to Have

I’ve long had my eye on Proenza Schouler’s covet-worthy PS1 bag. Since its debut four years ago for Fall 2008, it’s been steadily rising to icon status. Sure it was the “it”-bag during its first year of fashion reign, but the bag that works year after year has the makings of a true classic. With...

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Six Going on Sixteen. No Really.

Call it the Hollywood way. Call it the cool mom approach. Call it whatever you want.  The new(ish) trend going around is letting little kids play the part of teenager. Not just for play time or dress up, but all the time. Between wearing clothes way beyond their years, sporting dark lipstick and (gasp) even...

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Get Dressed in Nude

It looks like skin is in or at least, skin colors are in. Is nude the new black? I’ve never been a huge fan of tan, but it’s starting to look better and better. It’s on Hayden Panetierre… At Jenni Kayne…and Michael Kors…on Chloe Sevigny… At Forever 21… … and don’t forget the girl with...

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To Dye For

It’s another cold day at the beach, so I’m trying to survive by focusing on the warm weather and sunshine coming this way soon. I love this dress on Ashley Tisdale. Her Gypsy 05 tie-dye would be perfect as a beach cover-up or even better dressed up for some shopping or lunch out. You can...

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Get Your ‘Hills’ Kicks

Attention LC addicts! If you find yourselves glued to the tube like me every time The Hills is on to see what Lauren Conrad wears next, then listen up — I found her tennis shoes (or at least some pretty close look-a-likes). LC was out in Hollywood getting a little exercise with her roomie ‘Lo’...

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