30A Street Style Jami Ray The Pearl Rosemary Beach Black and White Stripes 5
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Black and White and Blush All Over

I can already warn you that you’ll be seeing this sweet blush bag A LOT from me! I picked up this beauty in NYC at the Gigi x NYFW event and have found that even though it’s pink and might seem super girly, it actually works like a neutral with so many outfits. If you’ve been...

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OOTD: Black, White & Pink All Over

Dress: Banana Republic (similar styles available at the bottom)  |  Sunglasses: Karen Walker  |  Clutch: H&M (similar)  |  Heels: Rachel Zoe (similar) While in Miami, we had a quick moment to cruise through the iconic Wynwood neighborhood whose paint-covered walls have been the subject of many inspiring Instagram snapshots, photoshoots and art features. The variety...

OOTD: Night Delight Meets Yellow
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OOTD: Night Delight Meets Yellow

Dress: Flynn Skye (c/o Ophelia Swimwear)  |  Earrings: H&M (black version here)  |  Clutch: old (similar here and here)  |  Lipstick:  Nars  | Heels: old (love these and these!) As soon as I saw Flynn Skye’s Market Maxi at Ophelia Swimwear in Seacrest, I was smitten. It’s no secret that I love a good black-and-white...

Neon Maxi Miami Swim Week Jami Ray 30A Street Style
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Style: Neon Maxi

Dress: Choies  |  Necklace: Joey B (c/o Ophelia Swimwear)  |  Clutch: Coastal Road (c/o)  |  Earrings: Willow Boutique  |  Shoes: Ivanka Trump (via Silver Sands Premium Outlets)  I couldn’t resist bringing back this neon yellow maxi, last seen at the Digital Graffiti media brunch. Bright colors are just so fun to wear! This time around I added a gorgeous turquoise necklace from Ophelia Swimwear and a...

Genie in a Bottle Mumu
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Style: Genie in a Bottle

The print of this caftan is aptly named “Genie in a Bottle” and the lightness of the fabric made me feel like I could be floating on air – no easy feat in the Miami humidity. I love the swirly patterns and the classic navy that errs more on the side of bohemian than preppy (as...

Red Maxi The Thompson Miami Jami Ray Jaqueline Ward Images
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Style: Ruby Red Maxi Dress

Dress – Lulu’s  |  Necklace – Willow Boutique  |  Clutch – Coastal Road  |  Shoes – Steve Madden  |  Ring – David Yurman When color comes calling, I just can’t resist it. This ruby red maxi dress was no exception and it hit the beaches of Miami during Miami Swim Week keeping me fresh and festive through a full night...

ie Dye Maxi Miami Swim 30A Street Style Jackie Ward Coastal Road
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Style: Tie-Dye Maxi

The Miami Swim Week looks continue with this laid-back tie-dye maxi I wore on the first day as we traveled to Miami, picked up our credentials and stopped in to see private showings of 2016 swim collections.  You might think being born and raised in Florida would prepare one for the South Beach humidity, but it is...

Kelsi 30A Street Style Lilly Pulitzer Mango Shift Dress
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Style: Lemon Lilly on Kelsi

Say hello to our sweet intern Kelsi, a marketing major at Texas Tech who is home for the season working on not one, but TWO internships. You’ll see some of Kelsi’s handiwork as she helps with our social media, photography and street style stalking. It’s a tough job, but someone’s gotta do it! We are thrilled...

30A Street Style Kendall Perspicasity Seaside
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Style: Perspicasity Jumpsuit

Jumpsuit: Cool Change  |  Necklaces: Bent by Courtney  |  Shoes:  Jack Rogers (all available at Perspicasity)  |  Model: Kendall Moore  |  Photos: Little Miss Creative Studio When it comes to summer outfits, finding one that is equal parts easy, breezy, chic and comfortable is key.  It’s also not always easy to find.  Enter Perspicasity, the open-air market stocked...

Mara Hoffman Caftan 30A Street Style The Pearl Rosemary Beach
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Style: Caftan Chic at The Pearl

  Words like poolside, Gulf view, rooftop and Rosemary Beach are just a few of the reasons I love 30A. When a daytime meeting with friends goes on the calendar with location set to The Pearl, the style quotient goes through the roof – or in this case, all the way to the clear blue sky. This Mara Hoffman maxi...

Jami Ray - Tropical Print Dress - 30A Street Style
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Style: Tropical Print Dress

Dress:  Lilly for Target (sold out)  |  Sunglasses: Ray Ban (from Artful Eye in Seaside)  |  Earrings:  BaubleBar (similar)  |  Necklace: J. Crew (old)  |  Sandals: J. Crew Palm fronds, green leaves and can’t-miss tropical prints are invading spring wardrobes by the minute. With temperatures soaring and 30A in full getaway mode, this felt like the perfect...

Style Inspiration: White Pumps
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Style Inspiration: White Pumps

In the market for new shoes? Who isn’t?! White hot pumps have been steadily rising to the top of my spring must-shop list with daily inspiration from fashion’s most stylish bloggers. The tricky thing about white leather is that it really needs to be top quality to look good, as the cheap stuff can easily...

30A Street Style Working Wardrobe Julie Martin
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Style: Julie’s Working Wardrobe

JULIE MARTIN Job: Teacher at Seaside Neighborhood School and Seacoast High School. (high school art, middle school technology and yearbook) Favorite Part of Her Job:  “Teaching allows me to be creative. My school embraces creativity and ‘out of the box’ thinking.” What She’s Wearing:  Mercantile Blu Pepper Fringe Cardigan, Blessings in Disguise Bracelets, Coastal Road Leather Cuff,...

Working Wardrobe Lauren Peebles
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Style: Lauren’s Working Wardrobe

LAUREN PEEBLES Job:  Montessori Primary Teacher at The Tree House Episcopal Montessori School What She’s Wearing:  Free People Dress, Boots, Felt Hat Her Style:  Bohemian-Chic, Unconventional and Free Favorite things to wear to work?  I like to wear long flowing dresses and pants because it makes it easier to move around a classroom filled with...

Olivia Palermo Metallic Flats Street Style
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Shopping: Metallic Flats

The fall/winter season is the perfect time to add a little flair to your wardrobe. With sequins, embellishments and a bit of shine added to the regular rotation this time of year, it only makes sense to give extra attention to fancy feet. Take a cue from Miss O, street style star Olivia Palermo, for...

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