Shopping: Obsessed with This Round Towel
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Shopping: Obsessed with This Round Towel

How fun is this towel? Living in close proximity to the beach means going through my fair share of beach towels every year. I love classic stripes and brights on my towels, but this roundie is just too cute not to be my current favorite. This particular print is the “Aztec” from Australian brand The Beach...

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Style: Neon Green at the Pearl

A maxi is a go-to wardrobe staple for life at the beach. It’s such a comfortable outfit-maker and easily works for a variety of events for brunch, cocktails, a wedding or a backyard barbecue. Having a look-at-me color in the rotation makes a  maxi even more obsession-worthy and when that color is anything neon, it quickly...

30A Mamas 2015
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30A Mamas 2015

South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...

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Style Guide: Digital Graffiti

Digital Graffiti at Alys Beach is less than a week away and we have plenty of outfit inspiration for this colorful event. Our suggestion? Prints, prints, prints and if all else fails, try a healthy dose of neon or anything Mara Hoffman. Check out our favorites. Scroll all the way down for the full festival...

30 Things We Love About Perspicasity
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30 Things We Love About Perspicasity

As Seaside’s signature open-air market enters its third decade, it’s easy to see why Perspicasity has stood the test of time.  They know what works. Locals and visitors alike find chic, timeless clothes and accessories that never go out of style. The uplifting colors, coastal prints and natural fabrics mean each piece will be worn...

30A Street Style Ezine Spring 2014
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Spring 2014 Ezine

Women make the world go ‘round. When you really step back and look at what one woman can take on, it’s pretty astounding. This issue is near and dear to my heart as we have so many amazing women filling up every page. Our cover girl Sarah Davidson is on the verge of a career...

Pre-Spring 2014 E-zine
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Pre-Spring 2014 E-zine

Prepping for spring is a process. We have emerged from the holiday season and chilly winter ready to see what’s ahead and let me tell you, we have a lot to look forward to. Though we may have felt the same buzz of optimism and excitement around this time in past years, I’m fairly certain...

SWFW: Emerging Designer Ella Rose
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SWFW: Emerging Designer Ella Rose

The artistry and craftsmanship of designer Ella Rose’s pieces is evident in her South Walton Fashion Week collection. Graduating from LSU with a degree in Textiles, Apparel and Merchandising and Studio Art, this Louisiana girl puts her skills on display with hand-painted original prints and silk-screened patterns as well as natural textures and textiles. Inspired...

SWFW: Emerging Designer Sarah Winford
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SWFW: Emerging Designer Sarah Winford

Currently residing in Hattiesburg, MS, Sarah Winford’s southern roots extend to Alabama where she grew up in Helena and studied Apparel Design at Auburn. It’s easy to see Sarah’s love for finding vintage pieces and making them work for today’s style. With some pieces giving a slight 90s era Designing Women vibe and others a bit 9 to...

SWFW: Emerging Designer Jennifer Nina Evans
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SWFW: Emerging Designer Jennifer Nina Evans

Jennifer Nina Evans strives to find beauty in the most unlikely places, especially where society only sees an ugly duckling.  Fresh from her debut at Mercedes-Benz Fashion Week in New York City September 8, the SS 14 Collection Addiction shown at South Walton Fashion Week includes soft pastels in custom-made fabrics that seem to float...

SWFW: Emerging Designer Andi Eaton
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SWFW: Emerging Designer Andi Eaton

Inspired by country-glam Louisiana ladies who spend their time at laid-back river camps, drinking sweet tea, soaking in jazz music and playing Scrabble into the night, Andi Eaton, a New Orleans gal herself, celebrates Southern charm with her line Hazel & Florange. With a homespun, ethereal quality, Andi calls her collection gypsy jet-set. Retro silhouettes,...

SWFW: Emerging Designer Cayce Collins
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SWFW: Emerging Designer Cayce Collins

With all the excitement of the Day 1 trunk shows and our local boutique runway shows, the buzz for the first-ever emerging designer runway for South Walton Fashion Week was electric. First to show her collection was hometown girl Cayce Collins. After buying a box full of 40s, 50s and 60s-era patterns from an estate...

SWFW: Boots & Bubbly
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SWFW: Boots & Bubbly

South Walton Fashion Week may be behind us, but the excitement over all of the fabulous fashion and events is still very much alive. It was up to the ladies of A Southern Fashion House to kick off the inaugural South Walton Fashion Week, and let us be the first to say, Stephanie and company left...

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Style Guide – Labor Day Weekend

Rebecca Minkoff Mini Zip, $195 http://bit.ly/17c2ctU Rag & Bone White Skinny Jeans, $176; SHOPBOP http://bit.ly/13Wq0Bw Tory Burch Thora 2 Sandal, $135 http://bit.ly/16Oh3s3 J.Crew Chino, $23.50 http://bit.ly/146b0f7 J.Crew Scalloped Lace Top, $42.50 http://bit.ly/1dnhhfH DejaVu Simple Seersucker Dress, $79.99 http://bit.ly/13WHGgp DejaVu Sweet Things Earrings, $29.99 http://bit.ly/15eNF13 Free People Denim Cutoff Shorts, $68.00 http://bit.ly/13WIcuL Steve Madden Sandals; $20.99;...