Things heated up during South Walton Fashion Week when Willow Boutique hosted a rooftop party and presentation dubbed “Willow Loves Fashion” at The Pearl Rosemary Beach. Key elements come together to create a fabulous party, and, in this case, it was a combination of the uber-chic setting with its black and white color palette, Instagram-worthy big LOVE...
South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...
Get out of your skinny jeans routine! We spotted Holly Williams looking laid-back cool at South Walton Fashion Week. She was wearing J Brand Boyfriend jeans, Helmut Lang jacket, Iro top with holes (available at Intermix), Loeffler Randall shoes (similar here), Stella McCartney necklace, Hermes bracelet, and a Tiffany ID bracelet from her husband. Why we love boyfriend...
I’m a happy, happy girl today! Have you ever experienced a magical moment of synergy? When something so impulsive and spur-of-the-moment becomes something amazing and exciting? It was an idea that popped up out of nowhere, “Hey, let’s make a magazine. Wouldn’t that be fun?” That’s essentially how the very first issue of 30A Street Style came...
South Walton Fashion Week has just wrapped up and all I can say is “Wow!” From the trunk shows, to the runway shows, to talented emerging designers, to super sweet celebrity judges and, of course, all the amazing style, I feel like I’ve just woken up from a fabulous fashion dream. We’re doing a full...
With all the excitement of the Day 1 trunk shows and our local boutique runway shows, the buzz for the first-ever emerging designer runway for South Walton Fashion Week was electric. First to show her collection was hometown girl Cayce Collins. After buying a box full of 40s, 50s and 60s-era patterns from an estate...
South Walton Fashion Week may be behind us, but the excitement over all of the fabulous fashion and events is still very much alive. It was up to the ladies of A Southern Fashion House to kick off the inaugural South Walton Fashion Week, and let us be the first to say, Stephanie and company left...
