Special thanks to Seaside’s Cottage Rental Agency for hosting this stay. All opinions expressed are my own. When it came time to think about what we wanted to do for Collins’ 2nd birthday, I thought it would be fun to skip a traditional party and turn the occasion into a relaxing staycation. With so much...
If you’re reading this, I think it’s safe to guess you’re well acquainted with Seaside, Florida. So much of the Seaside vision and experience becomes tangible thanks to The Seaside Style® and the five stores that make up this collection. But let’s back up. This tiny town’s humble beginnings became groundbreaking as the first community...
If you’ve ever visited 30A, you know how much charm and nostalgia our area has. The little towns dotting the highway, sugar white sands, turquoise water and the most gorgeous sunsets make South Walton a perennial favorite. There is so much to see and do, but also an incredible amount of natural beauty to inspire...
Top // Shorts // Lipstick // Sandals (similar) // Bag (Pink or White) Have you ever had one of those weeks where you stare out your window at the beautiful weather daydreaming about the possibilities, but just can’t seem to get out and enjoy it? That has been my week! The sunshine has been glowing down...
Dress // Earrings (similar here and here) // Clutch (similar here and here) // Ring // Heels Combining a few of my favorites for this punchy look: black and white stripes, bright pink, sunny yellow and happy little beach cottages. Photos: Hannah Craft Designs
Ever have one of those outfits you just can’t stop wearing? It becomes part of your uniform and is just one of those things you can throw on with no extra thinking, yet still feel totally comfortable and confident with your look. This breezy shirtdress from Willow + Woods has been that dress for me for...
Some days call for an outfit that can be thrown on when running out the door 10 minutes late and still feel put together. This is that outfit! I can’t get enough of this simple chambray shirtdress that I paired with a pop of neon in this adorable raffia clutch and a dash of hot...
Jumpsuit: Cool Change | Necklaces: Bent by Courtney | Shoes: Jack Rogers (all available at Perspicasity) | Model: Kendall Moore | Photos: Little Miss Creative Studio When it comes to summer outfits, finding one that is equal parts easy, breezy, chic and comfortable is key. It’s also not always easy to find. Enter Perspicasity, the open-air market stocked...
South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...
JULIE MARTIN Job: Teacher at Seaside Neighborhood School and Seacoast High School. (high school art, middle school technology and yearbook) Favorite Part of Her Job: “Teaching allows me to be creative. My school embraces creativity and ‘out of the box’ thinking.” What She’s Wearing: Mercantile Blu Pepper Fringe Cardigan, Blessings in Disguise Bracelets, Coastal Road Leather Cuff,...
What a bright and shiny Halloween it was for us! Like most of the other girls her age, Emery has had a full-on obsession with princesses and all things sparkly. I was sure her love for “Frozen” would mean she’d dress up like Elsa or Anna, but in an attempt to offer other ideas, we...
As Seaside’s signature open-air market enters its third decade, it’s easy to see why Perspicasity has stood the test of time. They know what works. Locals and visitors alike find chic, timeless clothes and accessories that never go out of style. The uplifting colors, coastal prints and natural fabrics mean each piece will be worn...
We were so thrilled to meet up with Julie of I Heart Heels when she stayed in Seaside recently. She is so down-to-earth and we loved gabbing about the beach and fashion over coffee at Amavida. She’s no stranger to 30A, having visited South Walton for years. Get the scoop on some of her favorite...
Spotted these future fashionistas hanging in Seaside and immediately zoned in on a pair of adorable vintage Levi’s on cute Hannah. The girly lace tank and cutoffs make the perfect pair for a casual outfit.
It’s one of those days in Seaside when the air is crisp, the Amavida coffee is flowing and spring is just around the corner! Leopard gets a little pop with this metallic bag and pastel necklace. Come on now, who’s ready for sunshine and beach days? Necklace: J. Crew | Top: J. Crew | Jeans:...
