30A Style - Jami Ray wearing a stripe suit in Rosemary Beach at The Pearl RB
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Trending: A Chic Suit in Rosemary Beach

Follow suit and give two-piece sets a try this season. I tested out a stripe version in Rosemary Beach and have to say – I love it! As a Florida gal, I’m not one to jump on board every fall / winter trend that comes along. The weather doesn’t usually allow for sweaters, boots and...

Grey Tshirt Maxi Nickel and Suede Earrings
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The Ultimate T-shirt Maxi Dress

  Dress  //  Earrings – Nickel and Suede c/o  //  Sunglasses  //  Lipstick – Tory Burch  //  Cuff – Nickel and Suede c/o  //  Clutch  //  Shoes // Images: Jacqueline Ward Images This weather has been a total yo-yo this week with one morning clocking in at 29 degrees and two days later hitting 70! At least the warm weather...

Holiday Attractions on 30A 2016
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Holiday Attractions on 30A 2016

If you’ve ever visited 30A, you know how much charm and nostalgia our area has. The little towns dotting the highway, sugar white sands, turquoise water and the most gorgeous sunsets make South Walton a perennial favorite. There is so much to see and do, but also an incredible amount of natural beauty to inspire...

11 Resort Pieces to Buy Now
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11 Resort Pieces to Buy Now

While there may be snow and cold in places far from here, it’s a balmy 72 this weekend on 30A and I can’t help but find myself poring over the latest new arrivals for warm weather locales. I’m loving Christmas season, but also ready for the fresh, beachy styles that come out this time of year. Whether...

30A Street Style Jami Ray The Pearl Rosemary Beach Black and White Stripes 5
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Black and White and Blush All Over

I can already warn you that you’ll be seeing this sweet blush bag A LOT from me! I picked up this beauty in NYC at the Gigi x NYFW event and have found that even though it’s pink and might seem super girly, it actually works like a neutral with so many outfits. If you’ve been...

Romance on 30A: Favorites from Stylish Locals
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Romance on 30A: Favorites from Stylish Locals

30A is full of picture-perfect moments, southern sweetness and plenty of romance. I rounded up a few very Valentine-worthy tips from some of my stylish friends. Scroll down to read their favorite local picks, then put them to good use this weekend or bookmark for your next trip for two to 30A. Enjoy! Amy Giles of Wardrobe Made Simple “One...

Red Midi Dress Rosemary Beach Jami Ray 30A
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OOTD: Red Midi Dress

Sunglasses  //  Lipstick  //  Dress (plus a dressier version & more casual version)  //  Clutch  //  Heels  //  (Photos: Hannah Craft Designs) I’m not usually a “red” type of girl, but when I saw this dress, I knew I had to have it. The texture is so fun and I love that it feels a little...

Willow Loves Fashion
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Willow Loves Fashion

Things heated up during South Walton Fashion Week when Willow Boutique hosted a rooftop party and presentation dubbed “Willow Loves Fashion” at The Pearl Rosemary Beach.  Key elements come together to create a fabulous party, and, in this case, it was a combination of the uber-chic setting with its black and white color palette, Instagram-worthy big LOVE...

How To Have Fabulous Beach Hair
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How To Have Fabulous Beach Hair

Wanna skip a shampoo and cut down on styling time? Done. Ready to recreate the perfect aprés beach style? Check. Need a little help shaping hair that stands up to the elements? Read on! Holly Holland of  VivoSpaSalon in Rosemary Beachc shares her go-to products this season: hair refresher One of Vivo’s favorite styling products! The...

Shopping: Obsessed with This Round Towel
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Shopping: Obsessed with This Round Towel

How fun is this towel? Living in close proximity to the beach means going through my fair share of beach towels every year. I love classic stripes and brights on my towels, but this roundie is just too cute not to be my current favorite. This particular print is the “Aztec” from Australian brand The Beach...

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Style: Neon Green at the Pearl

A maxi is a go-to wardrobe staple for life at the beach. It’s such a comfortable outfit-maker and easily works for a variety of events for brunch, cocktails, a wedding or a backyard barbecue. Having a look-at-me color in the rotation makes a  maxi even more obsession-worthy and when that color is anything neon, it quickly...

30A Mamas 2015
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30A Mamas 2015

South Walton is a wonderful place to relax, unwind and make family memories, as evidenced by the growing number of visitors each year who enjoy our slice of paradise. Locals who are lucky enough to call the area home year-round know that the routines of daily life are that much sweeter on 30A with picture-perfect...

Mara Hoffman Caftan 30A Street Style The Pearl Rosemary Beach
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Style: Caftan Chic at The Pearl

  Words like poolside, Gulf view, rooftop and Rosemary Beach are just a few of the reasons I love 30A. When a daytime meeting with friends goes on the calendar with location set to The Pearl, the style quotient goes through the roof – or in this case, all the way to the clear blue sky. This Mara Hoffman maxi...

Style: Grace in Fall Florals
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Style: Grace in Fall Florals

In a town where sunshine and warm weather reign supreme, it makes sense that florals are favorites year-round. Other 30A pasttimes include wandering the cobblestone streets of Rosemary Beach noshing on gourmet bites and sipping vino during the ultra-chic Rosemary Beach Uncorked wine festival, which is precisely where we spotted Grace wearing this fall floral...

Rosemary Beach Fallen Too Far Series
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We’ve Got a Rush Crush

Thanks to Abbi Glines, that is. The Alabama writer who set her fictional romance in Rosemary Beach, is seeing women young and, well, not-so-young fall in love with Blaire, Rush and a cast of characters she dreamed up during a 30A vacation, propelling her to the top of Amazon, iTunes and Barnes & Noble top...

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