Jami Ray - Tropical Print Dress - 30A Street Style
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Style: Tropical Print Dress

Dress:  Lilly for Target (sold out)  |  Sunglasses: Ray Ban (from Artful Eye in Seaside)  |  Earrings:  BaubleBar (similar)  |  Necklace: J. Crew (old)  |  Sandals: J. Crew Palm fronds, green leaves and can’t-miss tropical prints are invading spring wardrobes by the minute. With temperatures soaring and 30A in full getaway mode, this felt like the perfect...

30A Street Style Jami Black White Stripe Dress 30A Style 3
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Style: Stripe Dress Perfect for the Weekend

Around the beach, stripes are a staple. From cabanas and canopies to beach towels and blouses, a classic stripe never goes out of style. For an easy weekend look, I love a casual dress that requires no fuss and looks equally chic with flip flops, flats or heels. Add an accessory or two of your choice...

Pre-Spring 2014 E-zine
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Pre-Spring 2014 E-zine

Prepping for spring is a process. We have emerged from the holiday season and chilly winter ready to see what’s ahead and let me tell you, we have a lot to look forward to. Though we may have felt the same buzz of optimism and excitement around this time in past years, I’m fairly certain...

Holiday Gift Guide
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Holiday Gift Guide

Shop Our Holiday Gift Guide: 1. 30A Style Book Score this gorgeous coffee table book chock full of images that capture the signature style and architecture the 30A area is known for. 30astylebook.com 2. Mary Green Breakfast at Tiffany’s Sleep Mask, $36, available at Pish Posh Patchouli’s Rosemary Beach or patchoulis.com 3.  Mara Hoffman Beach Towel, $56,...

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Leave Your Mark with Chic Monograms

My rule is, if it’s not moving, monogram it. – Reese Witherspoon EVERY GOOD SOUTHERN GIRL KNOWS THE VALUE OF A MONOGRAM, but for now, let’s forget about old-fashioned swirly letters and focus our attention (and envy) on crisp modern typography and shiny gold embossing that gives a timeless tradition a very modern feel. This...

Preppy Stripes + PS1 – Jami
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Preppy Stripes + PS1 – Jami

There’s something about mixing it up that makes things a little more interesting. We love combining a classic preppy blouse like this one in traditional navy and green with modern-day pearls strung on leather (noticeably parked on the wrist, not the neck) and adding just enough bling in the form of a leopard charm and...