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Style: Neon Green at the Pearl

A maxi is a go-to wardrobe staple for life at the beach. It’s such a comfortable outfit-maker and easily works for a variety of events for brunch, cocktails, a wedding or a backyard barbecue. Having a look-at-me color in the rotation makes a  maxi even more obsession-worthy and when that color is anything neon, it quickly...

Style: Denim on Denim
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Style: Denim on Denim

WHO: Kristen  WHERE: Gulf Place WEARING: Sunglasses – Target  |  Denim Shirt – Vintage (similar here and here)  |  Army Jacket – Vintage (similar here and here)  |  Necklace – Soho  |  Shorts – Abercrombie & Fitch (similar here and here) |  Bag – Kate Spade (similar here and here)  |  Shoes – Forever21 (Photos: Jami Ray for 30A Street Style)...

30A Street Style Jami Black White Stripe Dress 30A Style 3
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Style: Stripe Dress Perfect for the Weekend

Around the beach, stripes are a staple. From cabanas and canopies to beach towels and blouses, a classic stripe never goes out of style. For an easy weekend look, I love a casual dress that requires no fuss and looks equally chic with flip flops, flats or heels. Add an accessory or two of your choice...

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Meet the 30A Fashion Panel

I am so excited to introduce you to our first-ever 30A Fashion Panel! As I’ve worked on 30A Street Style, it has been an amazing experience to meet and connect with strong, stylish and incredible women in our area (and beyond!). To be confident, assured and willing to share snippets of everyday life with the world takes...

Street Style: Brooke’s Working Wardrobe
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Street Style: Brooke’s Working Wardrobe

Even at the beach, fashion is more than swimsuits and coverups. See how these locals stay stylish while getting the job done.   BROOKE SCHOLL Job:  Marketing & Public Relations Manager at Sandestin® Golf and Beach Resort What She’s Wearing:  J. Crew Necklace, Chambray Shirt and Pencil Skirt, David Yurman Bracelet and J. Crew Bracelet, Nine West...

Step Out in Boyfriend Jeans like Holly Williams
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Step Out in Boyfriend Jeans like Holly Williams

Get out of your skinny jeans routine! We spotted Holly Williams looking laid-back cool at South Walton Fashion Week. She was wearing J Brand Boyfriend jeans, Helmut Lang jacket, Iro top with holes (available at Intermix), Loeffler Randall shoes (similar here), Stella McCartney necklace, Hermes bracelet, and a Tiffany ID bracelet from her husband. Why we love boyfriend...

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