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Blush and Black Tie Neck Dress

(Photos by Megan Weaver) I’m a little behind on this one, but I’m FINALLY sharing my first look from New York Fashion Week. My time in NYC was certainly a whirlwind, but what a fabulous time I had meeting new blogger friends, taking in runway shows, connecting with brands I love and soaking up the...

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OOTD: Digital Graffiti Outfit Inspiration

Dress: Calypso St. Barth  |  Clutch: Coastal Road  |  Earrings & Necklace: Pink Powder  |  Bracelet: Vita Fede (all available at Alys Shoppe)  |  Photos: Jacqueline Ward Images Digital Graffit is one of my favorite annual events on 30A. The small town of Alys Beach is typically a standout because of its minimal style, with each of...

Pre-Spring 2014 E-zine
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Pre-Spring 2014 E-zine

Prepping for spring is a process. We have emerged from the holiday season and chilly winter ready to see what’s ahead and let me tell you, we have a lot to look forward to. Though we may have felt the same buzz of optimism and excitement around this time in past years, I’m fairly certain...

Step Out in Boyfriend Jeans like Holly Williams
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Step Out in Boyfriend Jeans like Holly Williams

Get out of your skinny jeans routine! We spotted Holly Williams looking laid-back cool at South Walton Fashion Week. She was wearing J Brand Boyfriend jeans, Helmut Lang jacket, Iro top with holes (available at Intermix), Loeffler Randall shoes (similar here), Stella McCartney necklace, Hermes bracelet, and a Tiffany ID bracelet from her husband. Why we love boyfriend...

SWFW: Emerging Designer Ella Rose
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SWFW: Emerging Designer Ella Rose

The artistry and craftsmanship of designer Ella Rose’s pieces is evident in her South Walton Fashion Week collection. Graduating from LSU with a degree in Textiles, Apparel and Merchandising and Studio Art, this Louisiana girl puts her skills on display with hand-painted original prints and silk-screened patterns as well as natural textures and textiles. Inspired...

SWFW: Emerging Designer Sarah Winford
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SWFW: Emerging Designer Sarah Winford

Currently residing in Hattiesburg, MS, Sarah Winford’s southern roots extend to Alabama where she grew up in Helena and studied Apparel Design at Auburn. It’s easy to see Sarah’s love for finding vintage pieces and making them work for today’s style. With some pieces giving a slight 90s era Designing Women vibe and others a bit 9 to...

SWFW: Emerging Designer Jennifer Nina Evans
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SWFW: Emerging Designer Jennifer Nina Evans

Jennifer Nina Evans strives to find beauty in the most unlikely places, especially where society only sees an ugly duckling.  Fresh from her debut at Mercedes-Benz Fashion Week in New York City September 8, the SS 14 Collection Addiction shown at South Walton Fashion Week includes soft pastels in custom-made fabrics that seem to float...

SWFW: Emerging Designer Andi Eaton
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SWFW: Emerging Designer Andi Eaton

Inspired by country-glam Louisiana ladies who spend their time at laid-back river camps, drinking sweet tea, soaking in jazz music and playing Scrabble into the night, Andi Eaton, a New Orleans gal herself, celebrates Southern charm with her line Hazel & Florange. With a homespun, ethereal quality, Andi calls her collection gypsy jet-set. Retro silhouettes,...

SWFW: Emerging Designer Cayce Collins
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SWFW: Emerging Designer Cayce Collins

With all the excitement of the Day 1 trunk shows and our local boutique runway shows, the buzz for the first-ever emerging designer runway for South Walton Fashion Week was electric. First to show her collection was hometown girl Cayce Collins. After buying a box full of 40s, 50s and 60s-era patterns from an estate...

SWFW: Boots & Bubbly
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SWFW: Boots & Bubbly

South Walton Fashion Week may be behind us, but the excitement over all of the fabulous fashion and events is still very much alive. It was up to the ladies of A Southern Fashion House to kick off the inaugural South Walton Fashion Week, and let us be the first to say, Stephanie and company left...

Shop on Wheels – We Need a Fashion Truck
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Shop on Wheels – We Need a Fashion Truck

We’re talking fashion on wheels (and no, not tube tops and roller blades) — fashion trucks! Fashion trucks have been rolling onto the scene over the last few years with increasing frequency  and really, what’s not to love? These trucks have an amazing selection of goodies that are packed for travel, but can be boutique-ready...

SWFW Seeks Emerging Designers
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SWFW Seeks Emerging Designers

Calling all fashion students, emerging designers and creators of fabulous style! South Walton Fashion Week is looking for you! In addition to an emerging designer competition, #swfw is also hosting a model competition, complete with plenty of amazing prizes. Read on for full details. For Immediate Release Contact: Rebecca Sullivan [email protected] 850-687-9372 South Walton Fashion...

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South Walton Fashion Week Debuts October 11-13!

If there’s one thing we’ve been excited about lately, it’s the rumor that our own stylish little beach town is getting its own fashion week, just like the big kids. Just as we were crossing fingers and toes an official announcement was released today assuring us that this fall will hold the highly-anticipated, first inaugural...