Holiday Charity + 12 Days of Blogmas
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Holiday Charity + 12 Days of Blogmas

We’re getting closer and closer to Christmas (yay!), which means it’s time for another giveaway as part of the 12 Days of Blogmas series I’m participating in along with 11 other bloggers. Be sure to scroll down to the bottom for all the details, but first up I’m talking about a local charity event I’ve...

Willow Loves Fashion
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Willow Loves Fashion

Things heated up during South Walton Fashion Week when Willow Boutique hosted a rooftop party and presentation dubbed “Willow Loves Fashion” at The Pearl Rosemary Beach.  Key elements come together to create a fabulous party, and, in this case, it was a combination of the uber-chic setting with its black and white color palette, Instagram-worthy big LOVE...

30aStreetStyle-SilverSands-49
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Spring Style Event

Transitioning to a spring and summer wardrobe is one of my favorite things to do each year. The sun shines brighter, refreshing colors take center stage and chic styles make it impossible not to fall in love with creating a new and improved wardrobe. When Katie at Silver Sands Premium Outlets asked me to help pull outfits...

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Style Guide: Digital Graffiti

Digital Graffiti at Alys Beach is less than a week away and we have plenty of outfit inspiration for this colorful event. Our suggestion? Prints, prints, prints and if all else fails, try a healthy dose of neon or anything Mara Hoffman. Check out our favorites. Scroll all the way down for the full festival...

Little Black Dress Party - White Wilson Reasons to Visit OB/GYN
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5 Reasons to Visit Your OB/GYN

Women’s health is a top priority and one that we should all be aware of, for the sake of our own health and for special women around us. With a special focus on raising awareness for women’s health, the White-Wilson Community Foundation presents the annual Little Black Dress Party. This year’s black and white theme...

30A Street Style Ezine Spring 2014
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Spring 2014 Ezine

Women make the world go ‘round. When you really step back and look at what one woman can take on, it’s pretty astounding. This issue is near and dear to my heart as we have so many amazing women filling up every page. Our cover girl Sarah Davidson is on the verge of a career...

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Flamingo Party Inspiration

One thing I love about Pinterest is the never-ending supply of ideas. Type in “girl’s birthday,” “turning 3” or “pink party” and the stream of beautiful images ready to be DIY’d is non-stop. Another reason I love this is that I can browse the ideas along with Emery and get her reaction to all the...

Style Guide: 30A Songwriters Festival
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Style Guide: 30A Songwriters Festival

Hushed crowds, acoustic songs and talented songwriters mere feet from our heels. Mix in 20ish intimate beachside venues with 150 artists over a three-day weekend in South Walton and the result is 30A Songwriters Festival. Now in its fifth year, this festival is pure magic with a full-on music buzz. We’re already getting our game...

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South Walton Fashion Week 2013

South Walton Fashion Week has just wrapped up and all I can say is “Wow!” From the trunk shows, to the runway shows, to talented emerging designers, to super sweet celebrity judges and, of course, all the amazing style, I feel like I’ve just woken up from a fabulous fashion dream. We’re doing a full...

SWFW: Emerging Designer Ella Rose
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SWFW: Emerging Designer Ella Rose

The artistry and craftsmanship of designer Ella Rose’s pieces is evident in her South Walton Fashion Week collection. Graduating from LSU with a degree in Textiles, Apparel and Merchandising and Studio Art, this Louisiana girl puts her skills on display with hand-painted original prints and silk-screened patterns as well as natural textures and textiles. Inspired...

SWFW: Emerging Designer Sarah Winford
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SWFW: Emerging Designer Sarah Winford

Currently residing in Hattiesburg, MS, Sarah Winford’s southern roots extend to Alabama where she grew up in Helena and studied Apparel Design at Auburn. It’s easy to see Sarah’s love for finding vintage pieces and making them work for today’s style. With some pieces giving a slight 90s era Designing Women vibe and others a bit 9 to...

SWFW: Emerging Designer Jennifer Nina Evans
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SWFW: Emerging Designer Jennifer Nina Evans

Jennifer Nina Evans strives to find beauty in the most unlikely places, especially where society only sees an ugly duckling.  Fresh from her debut at Mercedes-Benz Fashion Week in New York City September 8, the SS 14 Collection Addiction shown at South Walton Fashion Week includes soft pastels in custom-made fabrics that seem to float...

SWFW: Emerging Designer Andi Eaton
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SWFW: Emerging Designer Andi Eaton

Inspired by country-glam Louisiana ladies who spend their time at laid-back river camps, drinking sweet tea, soaking in jazz music and playing Scrabble into the night, Andi Eaton, a New Orleans gal herself, celebrates Southern charm with her line Hazel & Florange. With a homespun, ethereal quality, Andi calls her collection gypsy jet-set. Retro silhouettes,...

SWFW: Emerging Designer Cayce Collins
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SWFW: Emerging Designer Cayce Collins

With all the excitement of the Day 1 trunk shows and our local boutique runway shows, the buzz for the first-ever emerging designer runway for South Walton Fashion Week was electric. First to show her collection was hometown girl Cayce Collins. After buying a box full of 40s, 50s and 60s-era patterns from an estate...

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