30A Mama - 30A Map Neighborhood Guide - Where to Stay on 30A
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The Essential Guide to 30A – From a Local Mom

Here it is friends! I’ve rounded up my favorite local 30A places to eat, play and stay and even designed an adorable map just to help explain our area! My family moved here when I was a teenager and I’m coming up on 20 years as a local. (Wow, that makes me feel old!) If...

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Frequently Asked Questions

Below are my most frequently asked questions. If you have one I haven’t answered, email me and I’ll be sure to update this post as needed. 🙂 What are your favorite family-friendly restaurants on 30A? Check out this 30A guide which includes our go-to restaurants with (and without!) kids.  What 30A babysitters do you recommend?...

Vacay Wardrobe with Silver Sands Premium Outlets
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Vacay Wardrobe with Silver Sands Premium Outlets

Today on the blog, I’m partnering with Silver Sands Premium Outlets to share 7 looks perfect for your next vacation. This post is sponsored by Silver Sands Premium Outlets. All opinions are my own. Packing and planning outfits for a beach trip to 30A and the surrounding areas is always fun. Of course, a swimsuit is...

30A Street Style Shopping-Kinnucans - Maxi-1
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Kinnucan’s & More Now Open at Grand Boulevard

Today I’m giving you an up close look at one of Grand Boulevard‘s newest stores, Kinnucan’s Specialty Outfitters. This post is sponsored by Grand Boulevard. All opinions are my own. If you’ve visited the 30A area in the last couple years, you might have noticed all the fresh developments and store openings that are a...

Js Everyday Fashion - 30 Questions on 30A Baby+blue+ruffle+sleeve+top
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30 Questions on 30A: Jeanette Johnson

This post is part of my weekly Q&A series “30 Questions on 30A” where I interview friends, blogger babes and girl bosses to learn what makes them tick and find out their 30A favorites! Have you ever stumbled upon one of those Pinterest images with side by side outfits – one a fabulous celebrity wearing a cute outfit and...

30 Questions on 30A: Jami Ray
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30 Questions on 30A: Jami Ray

This post is part of my weekly Q&A series “30 Questions on 30A” where I interview friends, blogger babes and girl bosses to learn what makes them tick and find out their 30A favorites! For this post, I’m turning the tables and sharing my own answers. I love that you all have enjoyed this series so far and...

The Perennial Style || 30 Questions on 30A || Flowers Sisters
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30 Questions on 30A: The Flowers Sisters

This post is part of my weekly Q&A series “30 Questions on 30A” where I interview friends, blogger babes and girl bosses to learn what makes them tick and find out their 30A favorites! What’s better than one fab dose of style inspiration? Try three! This week I’m introducing you to Blair, Ellen and Janie Flowers, the stylish...

30 Questions on 30A with blogger Jessica Fay
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30 Questions on 30A: Jessica Fay

This post is part of my weekly Q&A series “30 Questions on 30A” where I interview friends, blogger babes and girl bosses to learn what makes them tick and find out their 30A favorites! I’m so excited to bring back my 30 Questions on 30A series! One of the goals I have for the blog this year involves sharing more...

Pink Pleat Colorblock Maxi
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Pink Pleated Colorblock Maxi

I’m sure you know by now that maxi dresses are my jam. I mean, I rarely meet a cute maxi dress I don’t like. It’s the quintessential warm-weather style and honestly just an easy outfit — one piece of clothing plus accessories. How much simpler can it get? When it comes to color, I’m not...

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OOTD: Digital Graffiti Outfit Inspiration

Dress: Calypso St. Barth  |  Clutch: Coastal Road  |  Earrings & Necklace: Pink Powder  |  Bracelet: Vita Fede (all available at Alys Shoppe)  |  Photos: Jacqueline Ward Images Digital Graffit is one of my favorite annual events on 30A. The small town of Alys Beach is typically a standout because of its minimal style, with each of...

Romance on 30A: Favorites from Stylish Locals
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Romance on 30A: Favorites from Stylish Locals

30A is full of picture-perfect moments, southern sweetness and plenty of romance. I rounded up a few very Valentine-worthy tips from some of my stylish friends. Scroll down to read their favorite local picks, then put them to good use this weekend or bookmark for your next trip for two to 30A. Enjoy! Amy Giles of Wardrobe Made Simple “One...

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30A Style: Dogs are a Girl’s Best Friend

Long walks on the beach. Sunset strolls with a cool breeze. People-watching on 30A. Cruising the scenic highway with the windows down. Lapping it up in some of South Walton’s most iconic neighborhoods and establishments. These favorite pastimes are just as likely to be enjoyed by the four-legged locals as they are by the humans...

30 Street Style - 30 Questions on 30A - Amy Giles
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30 Questions on 30A with Wardrobe Made Simple’s Amy Giles

Wardrobe Made Simple’s Amy Giles in her WaterSound home, photographed by Jacqueline Ward Images   If you’ve ever met Amy Giles, you know she is a chic ball of energy. She’s a Type A girl who is always on the go, warmly greets you with a hug and remembers to ask about that little detail from whatever...

30A Street Style Willow Boutique Dress Seaside 6
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OOTD: Breezy Shirtdress from Willow Boutique

Ever have one of those outfits you just can’t stop wearing? It becomes part of your uniform and is just one of those things you can throw on with no extra thinking, yet still feel totally comfortable and confident with your look. This breezy shirtdress from Willow + Woods has been that dress for me for...

OOTD: Paint Print Dress
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OOTD: Paint Print Dress

Follow my blog with Bloglovin Dress (maxi version & similar style)   |  Earrings  |  Clutch: Guanabana (c/o Willow + Mercer)  |  Heels (Willow Boutique)  |  Ring (similar style) Bright, fun patterns make my eyes light up like the heart-eyed emoji so when I saw this dress (for a steal, no less), I brought it home and...