Mara Hoffman Caftan 30A Street Style The Pearl Rosemary Beach
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Style: Caftan Chic at The Pearl

  Words like poolside, Gulf view, rooftop and Rosemary Beach are just a few of the reasons I love 30A. When a daytime meeting with friends goes on the calendar with location set to The Pearl, the style quotient goes through the roof – or in this case, all the way to the clear blue sky. This Mara Hoffman maxi...

Jami Ray - Lily and Lionel - 30A Street Style
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Style: Lily and Lionel Coverup

I found this gorgeous coverup at Ophelia Swimwear‘s new Seaside location and immediately fell in love. Bold, colorful and extra flowy, this is such a fun addition to any beach goer’s outfit of the day. Since I was running to a coffee date at Amavida (not the beach), I paired it with distressed denim, a...

Jami Ray - Tropical Print Dress - 30A Street Style
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Style: Tropical Print Dress

Dress:  Lilly for Target (sold out)  |  Sunglasses: Ray Ban (from Artful Eye in Seaside)  |  Earrings:  BaubleBar (similar)  |  Necklace: J. Crew (old)  |  Sandals: J. Crew Palm fronds, green leaves and can’t-miss tropical prints are invading spring wardrobes by the minute. With temperatures soaring and 30A in full getaway mode, this felt like the perfect...

Style: Denim on Denim
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Style: Denim on Denim

WHO: Kristen  WHERE: Gulf Place WEARING: Sunglasses – Target  |  Denim Shirt – Vintage (similar here and here)  |  Army Jacket – Vintage (similar here and here)  |  Necklace – Soho  |  Shorts – Abercrombie & Fitch (similar here and here) |  Bag – Kate Spade (similar here and here)  |  Shoes – Forever21 (Photos: Jami Ray for 30A Street Style)...

30A Street Style Jami Black White Stripe Dress 30A Style 3
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Style: Stripe Dress Perfect for the Weekend

Around the beach, stripes are a staple. From cabanas and canopies to beach towels and blouses, a classic stripe never goes out of style. For an easy weekend look, I love a casual dress that requires no fuss and looks equally chic with flip flops, flats or heels. Add an accessory or two of your choice...

30A Street Style Working Wardrobe Julie Martin
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Style: Julie’s Working Wardrobe

JULIE MARTIN Job: Teacher at Seaside Neighborhood School and Seacoast High School. (high school art, middle school technology and yearbook) Favorite Part of Her Job:  “Teaching allows me to be creative. My school embraces creativity and ‘out of the box’ thinking.” What She’s Wearing:  Mercantile Blu Pepper Fringe Cardigan, Blessings in Disguise Bracelets, Coastal Road Leather Cuff,...

Working Wardrobe Lauren Peebles
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Style: Lauren’s Working Wardrobe

LAUREN PEEBLES Job:  Montessori Primary Teacher at The Tree House Episcopal Montessori School What She’s Wearing:  Free People Dress, Boots, Felt Hat Her Style:  Bohemian-Chic, Unconventional and Free Favorite things to wear to work?  I like to wear long flowing dresses and pants because it makes it easier to move around a classroom filled with...

Style: Jordan in Wide Leg Denim
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Style: Jordan in Wide Leg Denim

What is it about fashion’s swinging pendulum that makes discovering new styles so fun? As often as we fall in love with something new and sparkly, it’s just as easy to find an obsession in an old favorite. Enter wide leg denim. The bell bottoms we spotted on Jordan are laid-back and familiar but just...

Style: Grace in Fall Florals
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Style: Grace in Fall Florals

In a town where sunshine and warm weather reign supreme, it makes sense that florals are favorites year-round. Other 30A pasttimes include wandering the cobblestone streets of Rosemary Beach noshing on gourmet bites and sipping vino during the ultra-chic Rosemary Beach Uncorked wine festival, which is precisely where we spotted Grace wearing this fall floral...

Cammie - Hot Pink Skort- 30A Style
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Style Guide: The Skort

Any child of the 90s might remember the comfortable, functional hybrid of skirts and shorts aka SKORTS! These skirt-in-the-front, shorts-in-the-back pieces are making a huge comeback this season and can be found in a variety of colors and prints. From floral skorts to tribal skorts and our favorite – bright, solid shades – we’ve rounded...

Rhonda Murray - Work Wardrobe - 30A Street Style
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Style: Rhonda’s Working Wardrobe

RHONDA MURRAY Job:  Senior Account Executive at Rowland Publishing What She’s  Wearing:  Adorn by Samouce necklace, Dress from Off 5th Saks Fifth Avenue, Prescriptive sunglasses, Trina Turk ring, bracelets from Today’s, Tory Burch bag (black), J. Crew clutch (yellow), Guess shoes Her Style:  My style is a combination of bargain finds and high end, timeless pieces. Accessories are...

What To Wear Right Now – Rain or Shine
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What To Wear Right Now – Rain or Shine

We Floridians know that a beautiful day can go from glowing sunshine to torrential downpour and back in about 60 seconds flat. It’s just part of the charm, right? All the more reason to be prepared with outfits and accessories that are fabulous and functional. For Sunday brunch, a beach day or just a rainy...

Style: Jessica’s Working Wardrobe
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Style: Jessica’s Working Wardrobe

JESSICA STANDLEY Job:  President, Rosemary Beach Cottage Rental Company What She’s Wearing:  Banana Republic Dress, Ann Taylor Blazer, Christian Louboutin heels, J. Crew bracelet, Michael Kors watch, Kate Spade earrings Her Style:  At work: Classic silhouettes and sharp tailoring. I tend to keep it simple and sophisticated in solid colors and few patterns. I accessorize with a good...

Maggie Dennis - Work Wardrobe - 30A Street Style
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Street Style: Maggie’s Working Wardrobe

MAGGIE DENNIS Job:  Group Sales at Sandestin Golf & Beach Resort What She’s Wearing:  Banana Republic blazer, scarf worn as a blouse, J. Crew skirt, Banana Republic clutch, Nine West shoes, Rolex watch, David Yurman bracelet, Tiffany pracelet and Pandora bracelet Her Style:  I like classic brands and quality pieces that I can wear every day. I like to...

Celeb Street Style Crushes
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Celeb Street Style Crushes

As you know, we are ob-sessed with street style. Local happens to be our favorite variety, but we can’t deny that off-duty celebrity street style is a true art form. Anyone can get all dolled up for a movie premiere or a red carpet event, but the ones who look amazing on their off days at...